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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,856 more

Branded Sharing

Brands leverage millennial values with sharing economy initiatives

Implications - Rather than viewing the sharing economy as a direct threat to sales, several brands are harnessing momentum by putting forth their own programs heavily influenced by peer-to-peer economy models. From brand-backed co-ownership programs to innovative partnerships between established companies and sharing economy resources, there are plenty of ways brands can establish themselves as eager to adapt to shifting consumer values, especially those held by discerning millennials unoccupied with large ticket purchases.
Workshop Question - What aspects of the peer-to-peer economy could your brand learn from or adapt to better suits your customers?
4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 47 Examples:
132,114 Total Clicks
Date Range:
Aug 15 — Sep 15
Trending:
Average
Consumer Insight Topics:

Featured Examples

Pharmacy Delivery Partnerships
Pharmacy Delivery Partnerships
Walgreens Wades into the Sharing Economy Application TaskRabbit
In a curious convergence of big business and the sharing economy, American pharmacy chain Walgreens recently partnered with TaskRabbit, a platform that outsources everyday errands. The unique... MORE
Vinyl Lending Libraries
Vinyl Lending Libraries
The Hyundai Card Music Library is Accessible to Card Holders in Seoul
The Hyundai Card Music Library is a stunning structure designed by architect Choi Moon-kyu of the Seoul office Ga.A Architects and accessible to Hyundai Card Members. The stunning library structure... MORE
Luxury Car-Sharing Programs
Luxury Car-Sharing Programs
Audi Unite Lets Swedes Share Brand New Audi Automobiles
Audi Unite is a unique branded car-sharing program recently launched by the German luxury automaker in Sweden. An example of brand loyalty and the peer-to-peer economy, the system encourages... MORE
Fashion Trial Platforms
Fashion Trial Platforms
The Plugin 'Try' Lets Customers Try On Clothes from Home
Online shopping from home has its disadvantages, because customers are unable to try on clothes. A Google plugin called ‘Try’ is attempting to fix this situation by providing a service... MORE
Denim-Lending Shops
Denim-Lending Shops
After a '1 Night Stand' American Eagle Lets Consumers Keep or Return Jeans
American Eagle recently launched the ‘1 Night Stand’ pop-up shop in London, which featured a return policy of a different kind. The policy is outlined at the front of the shop, stating... MORE
play_circle_filled Rewarding Eco Rideshares
Rewarding Eco Rideshares
Uber Shows Off the Renault Zoe as an Zero-Emission Vehicle
In honor of International Environment Day this year, Uber teamed up with Renault Romania to show off the Renault Zoe as an all-electric zero-emission vehicle. Beyond just giving people the chance... MORE

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