Category
Lifestyle
Assisted Choices
Trend cluster
Category
Display
Exoticism
Consumers respond to exoticism in retail efforts.
4.2
Trend score
Trend
What is the Display Exoticism trend?
Display Exoticism: Alcohol merchandising has taken a turn for the exotic as brands and retailers make an effort to entice consumers. As cross-culturalism and flavor fusion become more commonplace in the food and beverage industry, North American consumers are increasingly intrigued by different places. By referencing bright colors, tropical fruit and far-away destinations, merchandisers play upon a growing consumer curiosity for other cultures.
Trend themes
Themes within the Display Exoticism trend
Three behaviours holding the trend together01
Cross-Cultural Merchandising
Brands and retailers are using exoticism in alcohol merchandising to entice consumers to try different cultures.
02
Experiential Pop-Up Events
The popularity of pop-up bars, retail fixtures and dining events enables businesses to offer unique and novel experiences for a temporary period of time.
03
Bespoke Retail Spaces
Collaboration between brands and retail spaces allows for the creation of unique and bespoke shopping experiences like the Gucci Cruise Display exclusive to Milan's Antonia Boutique.
Industry implications
What the Display Exoticism trend means for industry
Where the trend changes the playbookFor
Food and Beverage
Cross-culturalism and flavor fusion is becoming more common in the food and beverage industry, leading to an increase in consumer curiosity for other cultures.
For
Retail
Exoticism in merchandising and the popularity of pop-up events provides retail businesses an avenue to offer unique shopping experiences to consumers.
For
Fashion
Bespoke retail spaces like the Gucci Cruise Display are helping brands to create a strong identity and exclusivity for their products.
Trend signals
Trend signals for Display Exoticism
Trend score 4.2 out of 10, from popularity 58%, activity 62%, freshness 8%.
Popularity58%
Activity62%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Display Exoticism trend
6 featured examples from Aug 15, 2015 to Mar 10, 2016CategoryMarketing
Botanical Oasis Gin Experiences
Hendrick's Gin Held a Horticultural Pop-Up Earlier This Year
Hotels, bars, and restaurants can create unique experiences through botanical pop-up bars.
CategoryLifestyle
Rainforest Beer Merchandising
This Cardboard Retail Display for Latina Agave Beer is Jungle-Themed
Innovating in-store merchandising strategies to enhance brand visibility and drive sales for beverage products.
CategoryBusiness
Global Online Pop-Up Shops
The Travelling Buyer's Shop Real Time Scheme Enables Pinterest Shopping
The e-commerce industry can leverage online pop-up shops to create innovative ways of selling products and engage customers with limited-time offers.
CategoryArt & Design
Tiki-Themed Pop-Ups
'The Coconut Club' is a Theatrical Tiki-Themed Pop-Up Restaurant
The tiki-themed pop-up trend offers opportunities for restaurants and bars to create immersive experiences around food and drink.
CategoryLifestyle
Fruit Currency Bars
The 'Orange Amnesty' Pop-Up Bar by Aperol Spritz Accepts Oranges as Payment
Beverage brands can explore the trend of pop-up bars to offer unique experiences and showcase their products, as well as leverage alternative payment methods to create engaging pr…
CategoryBusiness
Bespoke Floral Retail Spaces
This Gucci Cruise Display is Exclusive to Milan's Antonia Boutique
The collaboration between Gucci and Antonia showcases opportunities for luxury fashion brands to partner with select boutiques to create exclusive retail experiences.
