Consumers respond to exoticism in retail efforts
Implications - Alcohol merchandising has taken a turn for the exotic as brands and retailers make an effort to entice consumers. As cross-culturalism and flavor fusion become more commonplace in the food and beverage industry, North American consumers are increasingly intrigued by different places. By referencing bright colors, tropical fruit and far-away destinations, merchandisers play upon a growing consumer curiosity for other cultures.
Trend Themes
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Cross-cultural Merchandising — Brands and retailers are using exoticism in alcohol merchandising to entice consumers to try different cultures.
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Experiential Pop-up Events — The popularity of pop-up bars, retail fixtures and dining events enables businesses to offer unique and novel experiences for a temporary period of time.
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Bespoke Retail Spaces — Collaboration between brands and retail spaces allows for the creation of unique and bespoke shopping experiences like the Gucci Cruise Display exclusive to Milan's Antonia Boutique.
Industry Implications
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Food and Beverage — Cross-culturalism and flavor fusion is becoming more common in the food and beverage industry, leading to an increase in consumer curiosity for other cultures.
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Retail — Exoticism in merchandising and the popularity of pop-up events provides retail businesses an avenue to offer unique shopping experiences to consumers.
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Fashion — Bespoke retail spaces like the Gucci Cruise Display are helping brands to create a strong identity and exclusivity for their products.
