Consumers search for skincare solutions that address lifestyle shifts
Implications - In today's fast-paced world, many consumers are taking on more stress, whilst simultaneously sacrificing important lifestyle factors such as sleep or diet. As a result, skincare manufacturers are developing products specifically geared towards combating these rising levels of stress. Consumers not only appreciate solutions that address pertinent shifts in their lifestyle; they also prefer long-term methods that get to the root of the issue, rather than providing a quick-fix.
Workshop Question - Can your brand play a bigger role in the consumer lifestyle by offering long-term solutions via products or services?
Trend Themes
1. Stress-reducing Skincare Products - Skincare manufacturers are developing products to combat rising levels of stress, with solutions that address shifts in lifestyle and preferences for long-term methods over quick-fix solutions.
2. Day and Night Skincare Products - Skincare lines are introducing products specifically formulated to address the changes skin experiences during the day and during the night.
3. DIY De-stressing Skin Masks - Consumers are turning to DIY skincare solutions that help combat the visible effects of stress, such as dull and lifeless skin.
Industry Implications
1. Beauty and Personal Care Industry - The industry can explore innovative products targeting increasing levels of stress in consumers' lifestyles to deliver long-term results.
2. Healthcare Industry - The industry can extend its reach into the skincare market by developing products with active ingredients focused on reducing stress-related damage to the skin.
3. DIY Lifestyle Industry - The industry can create educational content, social media campaigns or even launch their own product line catering to the personal care requirements of consumers looking for simple DIY skincare solutions.
