Pharmacy 2.0

Pharmaceutical companies enter the digital age with brand-new marketing efforts

Implications - In an effort to battle misconceptions about the pharmaceutical industry, many companies have made sure to cultivate a digital, technology-focused presence. Whether it's digital campaigns that appeal to millennials, or mobile apps that make products more accessible, these efforts work to establish pharmaceutical brands as an empowering force in the health industry.
SCORE 7.5
Popularity
Activity
Freshness
Megatrends
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165,369 Total Clicks
Feb 15 - Jul 17
This Quarter and Warm
MarketingLifestyleHealth
Featured Examples
Virtual Drug Stores - Well.Ca's Virtual Shopping Experience Features Scannable Products
SCORE 6.4
Warm 8,735 Clicks Pub: Jun 4, 15
Virtual Drug Stores
Well.Ca's Virtual Shopping Experience Features Scannable Products
Well.ca is a pharmacy brand that changes the way Canadians shop at a traditional drug store. The company’s virtual shop concept comes in the form of a QR-coded advertisement that lets shoppers... [More]
Youthful Pharmacy Designs - This Spanish Pharmacy Boasts an Inviting Design
SCORE 6.4
This Year and Warm 1,777 Clicks Pub: Jan 17, 17
Youthful Pharmacy Designs
This Spanish Pharmacy Boasts an Inviting Design
This Spanish pharmacy was designed by the creative agency Marketing Jazz in Massamagrell, Spain. While most North Americans are used to pharmacies that are stark, pristine and focused on the... [More]
Gamified Medication Apps - Prescription Rewards App Encourages Patients to Keep On Top of Their Meds
SCORE 5.4
Warm 3,793 Clicks Pub: Feb 11, 15
Gamified Medication Apps
Prescription Rewards App Encourages Patients to Keep On Top of Their Meds
People neglect to take their pills for a number of different reasons, and this prescription rewards app aims tackle all of these problems. With one smartphone app, the makers of HealthPrize... [More]
Automated Pharmacy Kiosks - This Interactive Kiosk Provides a Convenient Shopping Experience
SCORE 5.8
Warm 3,108 Clicks Pub: Sep 22, 15
Automated Pharmacy Kiosks
This Interactive Kiosk Provides a Convenient Shopping Experience
‘Pharmabox’ recently announced the launch of an automated pharmacy kiosk in a popular Miami mall. One of the qualities that consumers value most is convince and ease of purchase. This... [More]
Ultra-Condensed Pharmacy Shops - London Drugs is Opening a Small Store Called 'LDExpress'
SCORE 7.1
This Quarter and Warm 248 Clicks Pub: Jul 20, 17
Ultra-Condensed Pharmacy Shops
London Drugs is Opening a Small Store Called 'LDExpress'
In the city of Calgary in Alberta, Canada, London Drugs opened a new kind of small store called ‘LDExpress’ that was launched to compete with convenience stores, dollar stores and... [More]
Connected Healthcare Sections - This Store is Allocating Space for Digital Health Tools and Products
SCORE 4.5
Average 706 Clicks Pub: Apr 22, 16
Connected Healthcare Sections
This Store is Allocating Space for Digital Health Tools and Products
As part of Target’s ongoing shift towards wellness, the company will begin allocating space in its stores for digital health tools and other connected medical devices. Keeping pace with a... [More]
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