Modern products for families add engaging elements for alternative amusement
Implications - Everyday products best suited to family needs are being updated with unusually entertaining elements. The incorporation of amusement-specific aspects within run-of-the-mill consumer segments adds an intriguing sense of novelty. This can in turn spark buzz surrounding the reinvention of established products.
Workshop Question - If you were to incorporate an entertainment component to one of your "run-of-the-mill" products, what would it be?
Trend Themes
1. Multi-functional Products - By incorporating previously unrelated features into everyday products (e.g. coolers with blenders and Bluetooth speakers), companies can create a sense of novelty and intrigue, leading to increased buzz surrounding the reinvention of established products.
2. Integration of Entertainment - Adding entertainment-specific elements to run-of-the-mill consumer products (e.g. air purifiers that incorporate gamification) creates opportunities for new customer experiences and increased engagement.
3. Wireless Technology - Businesses can develop products that leverage wireless technology to provide new functionality to classic technologies (e.g. adding Bluetooth capabilities to existing audio setups) and appeal to consumers' desire for convenience and ease of use.
Industry Implications
1. Consumer Electronics - As consumers demand increasingly innovative and multi-functional products, companies in the consumer electronics industry can capitalize on these trends by creating new and exciting wireless products.
2. Outdoor and Recreation - Incorporating formerly disparate features into well-established consumer products (like adding blenders and Bluetooth speakers to coolers) keeps these industries inventive and relevant for consumers who are looking for new experiences.
3. Home Appliances - By integrating unrelated elements into oft-used household products (such as air purifiers with gamification technology), home appliance companies can offer distraction and entertainment to customers during household chores and build new brand loyalties.
4 Featured, 35 Examples:
243,173 Total Clicks
Date Range:
Jan 14 — Sep 15
Trending:
Warm
Consumer Insight Topics:
