Category
Fashion
Scaled Restraint
Trend cluster
Category
Kidcore
Obsession
A childlike aesthetic is adopted in an extreme extension of normcore.
4.7
Trend score
Trend
What is the Kidcore Obsession trend?
Kidcore Obsession: In an intriguing cultural shift, kidcore is the progression of millennial fashion to include nostalgic references to elementary colors and kiddie accessories. This shift can be seen as a response to the hypersexualization of the fashion world as well as the embracing of youth culture by older generations, forcing millennials to dive deeper into the realm of comfort, function and simple design.
Trend themes
Themes within the Kidcore Obsession trend
Three behaviours holding the trend together01
Kidcore fashion trend
The resurgence of Kidcore is a simplification of millennial fashion. Millennials are rejecting hypersexualization & embracing youth culture, seeking comfort, function, and simple design.
02
Use of Nostalgic Imagery in Fashion
Designers are making use of retro color schemes / clashing child-like patterns, to create a youthful & vibrant fashion statement.
03
DIY and Handmade Accessories Trend
There is a growing interest in DIY and handmade accessories - utilizing ordinary supplies like pencils, beads, etc. to create playful and vibrant accessories.
Industry implications
What the Kidcore Obsession trend means for industry
Where the trend changes the playbookFor
Fashion & Apparel
Designers are incorporating nostalgic imagery/patterns in their fashion lines to create a unique/offbeat style statement.
For
DIY Craft Industry
There is a growing interest in DIY crafts & accessories, including hand-made accessories that merge retro designs with current fashion trends.
For
Children's Toy Market
Designers and fashion brands are seeking inspiration from simplistic designs of children's toys to create unique and playful designs in their lines.
Workshop question
If you wanted to play on nostalgia to appeal to Millennials, what would you incorporate into your products?
Trend signals
Trend signals for Kidcore Obsession
Trend score 4.7 out of 10, from popularity 56%, activity 76%, freshness 8%.
Popularity56%
Activity76%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Kidcore Obsession trend
6 featured examples from Jun 19, 2014 to Jun 17, 2015CategoryArt & Design
School Supply Clutches
The DIY Pencil Clutch is Perfect for Those Heading Back to School
Disruptive innovation opportunity: Create a platform or online community that connects individuals interested in crafts and DIY projects, fostering creativity and sharing of ideas.
CategoryFashion
Childlike Over-Saturated Apparel
The Latest Jeremy Scott Collection for Men is Vibrantly Hued
The fashion industry can adopt the use of childhood nostalgia, vibrant colors, and print clashing to shift away from traditional fashion norms and create new, disruptive designs.
CategoryFashion
Sticker Makeup Editorials
Design Scene's FEELS Image Series Boasts Vibrant Cosmetics
The cosmetics industry can capitalize on the sticker makeup trend by creating innovative and easy-to-use products that appeal to the younger and more experimental consumer base.
CategoryFashion
Colorful Kidcore Runways
The Latest Kit Neale Collection References Children's Fashions
The fashion industry can leverage the Kidcore trend and create clothing lines that appeal to the nostalgia and self-expression of customers.
CategoryFashion
Charming Candy-Colored Menswear
The Kit Neale Spring/Summer 2015 Collection is
The fashion industry can leverage the candy-colored menswear trend to disrupt traditional notions of masculinity and experiment with new color palettes.
CategoryFashion
Plush Toy Sandals
This Pair of Jeremy Scott Adidas Slides are Charismatic and Playful
Innovation in creating unique and expensive products by merging different design and fashion styles.
