Category
Lifestyle
Assisted Choices
Trend cluster
Category
Blatant
Sterility
Clinical products and services boast ultra-minimalism.
4.5
Trend score
Trend
What is the Blatant Sterility trend?
Blatant Sterility: A backlash of the artisan movement, extreme utilitarian design can be seen in pharmacies, medication branding and the like. Approaching this industry with pragmatism conveys a seriousness to consumers that is often left on the back-burner in today's world of social media and brand personality.
Trend themes
Themes within the Blatant Sterility trend
Three behaviours holding the trend together01
Utilitarian Design
The backlash of the artisan movement in favor of extreme pragmatism seen in pharmacies and medication branding creates opportunities for ultra-minimalistic designs.
02
Experiential Advertising
Interactive and immersive advertisement, like the pop-up retail display showcased in Toronto's Eaton's Centre, proves to be an effective educational tool for potential consumers.
03
Clinical Branding
The use of subtle and sophisticated design in the brand identity of cosmetic medical centers, such as Boine Clinic's project by Sabbath Visuals, is a trend emerging in traditional medical branding and design.
Industry implications
What the Blatant Sterility trend means for industry
Where the trend changes the playbookFor
Pharmaceuticals
The development of ultraminimalistic designs creates an opportunity for a new line of drug branding that could help achieve a sense of seriousness for consumers.
For
Dental Healthcare
Opportunities for aesthetically-driven and technologically-advanced dental clinics could emerge from the minimalist and organic design seen in Dental Angels and Yokoi Dental Clinic projects.
For
Cosmetic Medical Centers
Sophisticated branding that features clean, subtle graphics appears to be a trend that is emerging in the cosmetic medical industry, with possible opportunities for new cosmetic procedures and treatments.
Workshop question
How can your brand strip down its products or services to their bare essentials to accommodate utilitarian sensibilities?
Trend signals
Trend signals for Blatant Sterility
Trend score 4.5 out of 10, from popularity 58%, activity 69%, freshness 8%.
Popularity58%
Activity69%
Freshness8%
Audience
70%Men
30%Women
- Gen Alpha (not a primary audience)
- Gen Z (not a primary audience)
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Blatant Sterility trend
5 featured examples from Jul 25, 2014 to Aug 11, 2015CategoryBusiness
Debauchery-Remedying Retailers
The Vitamin Water Store Replenishes Those in the Red Light District
Opportunity for the wellness industry to offer specialized products and services to address the health needs of individuals in specific communities.
CategoryArt & Design
Ultramodern Dental Clinics
This Japanese Dental Clinic Boasts a State-of-the-Art Minimal Design
The dental industry can embrace ultramodern design to enhance the patient experience and promote a calming environment within clinics.
CategoryMarketing
Clinical Cosmetics Branding
Boine Clinic's Brand Identity is Translated with Minimalist Imagery
Opportunity for cosmetic brands to differentiate themselves through minimalist branding and eco-friendly packaging.
CategoryArt & Design
Starkly Minimal Offices
Dental Angels Give Charlie's a Run for Their Money
The use of fluid shapes, light colors, and an organic layout in office design offers opportunities for disruption and innovation in the interior design industry.
CategoryBusiness
Experiential Pharmaceutical Ads
This Pop-Up Retail Display is Designed for the OPA
The advertising industry can incorporate experiential techniques to create more impactful campaigns.
