Big and small decision making takes a page from Tinder
Implications - As Millennials reach adulthood and more important decisions need to be made, the question of how to capture the generation with a notoriously low attention span becomes more pressing. As a result, many organizations are implementing gamified, Tinder and Uber-style systems for purchasing, and for big decision making. This speaks to the Millennial desire to maintain personal brand, and for quick and easy tech transactions.
Trend Themes
1. Gamified Decision Making - Gamified, Tinder and Uber-style systems are being implemented for purchasing and big decision making in order to capture Millennials' notoriously low attention spans and desire for personal brand and quick, easy tech transactions.
2. Swiping Interface - A simplistic swipe method inspired by Tinder has been introduced into various industries such as fashion, housing, and employment apps to simplify and speed up decision-making processes and help Millennials make better decisions based on their preferences.
3. Relaxation Apps - Relaxation apps like PAUSE are being developed with a gamified setup to help users relax and achieve a state of total tranquility through color and slow-paced gameplay, addressing Millennials' need for quick and effective stress relief.
Industry Implications
1. Retail Industry - The retail industry can incorporate swiping interfaces and gamified decision-making methods into their mobile apps and online stores to enhance the shopping experience for Millennials.
2. Automotive Industry - The automotive industry can adopt messaging services and gamified decision-making methods into their sales processes to simplify decision-making and make interactions less intimidating for Millennials.
3. Tech Industry - The tech industry can develop relaxation apps with a gamified setup to help Millennials relax more effectively and efficiently, catering to their need for quick stress relief while keeping pace with the ever-growing world of app development.
9 Featured, 75 Examples:
184,313 Total Clicks
Date Range:
May 14 — Apr 16
Trending:
Average
Consumer Insight Topics:
