Big and small decision making takes a page from Tinder
Implications - As Millennials reach adulthood and more important decisions need to be made, the question of how to capture the generation with a notoriously low attention span becomes more pressing. As a result, many organizations are implementing gamified, Tinder and Uber-style systems for purchasing, and for big decision making. This speaks to the Millennial desire to maintain personal brand, and for quick and easy tech transactions.
Trend Themes
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Gamified Decision Making — Gamified, Tinder and Uber-style systems are being implemented for purchasing and big decision making in order to capture Millennials' notoriously low attention spans and desire for personal brand and quick, easy tech transactions.
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Swiping Interface — A simplistic swipe method inspired by Tinder has been introduced into various industries such as fashion, housing, and employment apps to simplify and speed up decision-making processes and help Millennials make better decisions based on their preferences.
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Relaxation Apps — Relaxation apps like PAUSE are being developed with a gamified setup to help users relax and achieve a state of total tranquility through color and slow-paced gameplay, addressing Millennials' need for quick and effective stress relief.
Industry Implications
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Retail Industry — The retail industry can incorporate swiping interfaces and gamified decision-making methods into their mobile apps and online stores to enhance the shopping experience for Millennials.
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Automotive Industry — The automotive industry can adopt messaging services and gamified decision-making methods into their sales processes to simplify decision-making and make interactions less intimidating for Millennials.
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Tech Industry — The tech industry can develop relaxation apps with a gamified setup to help Millennials relax more effectively and efficiently, catering to their need for quick stress relief while keeping pace with the ever-growing world of app development.
9 Featured, 75 Examples:
199,705 Total Clicks
Date Range:
May 14 — Apr 16
Trending:
Average
Consumer Insight Topics:
