Category
World
Layered Getaways
Trend cluster
Category
In-Flight
Networking
Airport lounges are updated to facilitate social exchange.
3.3
Trend score
Trend
What is the In-Flight Networking trend?
In-Flight Networking: Business travel has become so much more than clocking in hours overseas. As workers begin to realize the opportunities of travel, they're more willing, and even more enthusiastic, to partake. In addition to making the travel experience more hospitable, airlines and airports are now providing spaces for working, networking and social interaction to appeal to a new class of traveler.
Trend themes
Themes within the In-Flight Networking trend
Three behaviours holding the trend together01
In-Flight Networking
The trend of in-flight networking is taking over airports and airlines as a new class of traveler wants to work and socialize while traveling.
02
Luxurious Airport Lounges
Luxurious airport lounges are becoming a trend as brands like Centurion Lounge at San Francisco International Airport are offering multisensory, sculptural lounges for travelers.
03
Travel Apps for Business Professionals
Travel apps for young professionals are becoming key to help make new work connections and explore destinations while on business trips.
Industry implications
What the In-Flight Networking trend means for industry
Where the trend changes the playbookFor
Hospitality Industry
The hospitality industry can benefit from providing new networking and social spaces in airports and on airlines to attract new classes of travelers.
For
Luxury Retail Industry
The luxury retail industry can benefit from providing luxurious experiences in new airport lounges that combine art and nature.
For
Technology Industry
The technology industry can benefit from creating travel apps for business professionals who want to work and explore destinations while out of town.
Workshop question
What relationship does your corporate culture have with the mobility of its employees?
Trend signals
Trend signals for In-Flight Networking
Trend score 3.3 out of 10, from popularity 52%, activity 40%, freshness 8%.
Popularity52%
Activity40%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the In-Flight Networking trend
6 featured examples from Feb 18, 2014 to Aug 11, 2015CategoryMarketing
Exploratory Airport Lounges
The Centurion Lounge at San Francisco Airport is a Multisensory Space
Opportunity for travel and tourism companies to provide innovative and luxurious travel experiences.
CategoryLifestyle
Rejuvenating Airport Parks
JetBlue's Rooftop Park is Designed to Lift Travelers' Moods
The airline industry can capitalize on the trend of creating airport wellness spaces by incorporating innovative features that prioritize passenger comfort and well-being.
CategoryTech
In-Flight Networking Apps
Virgin America's Here on Biz App Connects Travellers in the Sky
Airlines have an opportunity to leverage in-flight networking apps to create unique and engaging experiences for passengers, ultimately enhancing customer satisfaction and loyalty.
CategoryArt & Design
Sci-Fi Airport Lounges
The Koltsovo Airport VIP Lounge Boasts a Futuristic Interior Design
Businesses within the hospitality industry can create unique, visually-appealing environments that cater to consumers looking for one-of-a-kind experiences.
CategoryWorld
Business-Based Travel Apps
The 'Jambo' App Helps Business Travelers Connect While Out of Town
The travel and tourism industry can benefit from the development of social discovery apps that cater to the needs of business travelers.
CategoryWorld
VIP Lounge-Booking Apps
The LoungeBuddy App Helps Air Travelers Get Airport Lounge Access
Existing travel companies can partner with lounge-booking apps as a value-added service to their customers
