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Fantasy-Granting Auto Ads

This Toyota Super Bowl Commercial Features a Wish-Granting Genie

— January 30, 2013 — Autos
This Toyota Super Bowl commercial marks another over the top ad that was shot in preparation for the biggest sporting event in the world.

Super Bowl Sunday always produces some magic, but this ad takes things a step further by providing us with a genie. The commercial, which stars Kaley Cuoco, shows a family walking into their house after getting out of their Toyota RAV4. Before they reach the house, a genie appears to grant them each one wish. As each family member announces their wish, the family is whisked from place to place.

The concept of this commercial is to make it seem like the Toyota RAV4 can and will take you anywhere. It also plays into the fantasy of buying a car that will change your life. While over the top to say the least, this commercial will probably convince more than a few people that the RAV4 is perfect for their adventurous lifestyle.
Trend Themes
1. Wish-granting Advertising - The concept of granting wishes in advertising provides an opportunity for brands to immerse customers in a fantastical experience.
2. Transportation Fantasy - Creating commercials that highlight the transformative power of vehicles can disrupt the automotive industry by appealing to consumers' desire for adventure and life-changing experiences.
3. Emotional Connection - Advertisements that tap into the human desire for magic and wonder can create a strong emotional connection with audiences, leading to increased brand loyalty.
Industry Implications
1. Automotive - Automakers can leverage wish-granting advertising to differentiate their brand and attract consumers seeking transformative experiences through their vehicles.
2. Advertising - The concept of wish-granting ads presents a disruptive innovation opportunity for advertising agencies to create memorable and engaging campaigns that evoke strong emotions in viewers.
3. Entertainment - The use of fantasy and wish fulfillment in commercials provides an opportunity for the entertainment industry to collaborate with brands and create immersive storytelling experiences.
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