Category
World
Affinity Sailings
Trend cluster
Category
Check-In
2.0
Hotels adopt easier check-in systems for increased convenience.
3.0
Trend score
What's Happening
What is the Check-In 2.0 trend?
Check-In 2.0: In an effort to compete with the peer-to-peer economy and the sharing of accommodations, hotels are trying to make the travel process as seamless as possible for guests. Noting that convenience is paramount when it comes to travel, hotels are now offering digital, mobile or biometric check-ins to increase efficiency. Not only easier, this system also speaks to a consumer desire for greater control and independence.
Trend themes
Themes within the Check-In 2.0 trend
Three behaviours holding the trend together01
Mobile Check-In Systems
Mobile check-in systems are becoming popular in hotels and offer an opportunity for brands to enhance customer experience and improve efficiency by reducing wait times and increasing customer convenience
02
Hotel Mobile Apps
Hotel mobile apps are becoming increasingly popular among travelers and offer an opportunity for brands to provide an all-in-one platform for hotel reservations, bookings, and services such as check-in and check-out
03
Self-Service Hotel Kiosks
Self-service hotel kiosks, which replace the need for a traditional concierge, offer an opportunity for luxury hotels to provide a personalized and convenient experience for travelers while ultimately saving them time during their stay
Industry implications
What the Check-In 2.0 trend means for industry
Where the trend changes the playbookFor
Hospitality
The hospitality industry can incorporate keyless mobile check-in systems, apps, and self-service kiosks to provide an enhanced customer experience and stay competitive.
For
Travel
The travel industry can benefit from keyless mobile check-in systems, apps, and self-service kiosks as travelers are seeking more convenient and efficient ways to book hotels and manage their stays.
For
Technology
The technology industry can collaborate with hotel brands to develop innovative mobile check-in systems, apps, and self-service kiosks to improve the customer experience and stay ahead of the competition.
Workshop question
How could your brand incorporate technology to make the experience more efficient or convenient for consumers?
Trend signals
Trend signals for Check-In 2.0
Trend score 3.0 out of 10, from popularity 44%, activity 39%, freshness 8%.
Popularity44%
Activity39%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Check-In 2.0 trend
5 featured examples from Aug 19, 2015 to Dec 8, 2016CategoryWorld
Keyless Check-In Systems
This New Hilton System Lets Members Check In With Their Smartphones
The hospitality industry can benefit greatly from keyless check-in systems and other mobile technologies that enhance the customer experience.
CategoryTech
Hotelier Chain Apps
The Marriott Mobile App Makes It Easier to Access Hotel Services
The use of mobile technology in the hospitality industry allows hotels to stay competitive and better offer a customized experience to guests.
CategoryTech
Hotel Room Key Apps
'SPG Keyless' Lets Guests Enter Their Rooms Using Their Smartphones
The hospitality industry can benefit from implementing mobile keyless entry systems to improve guest satisfaction and reduce operational costs.
CategoryTech
Digitized Check-In Kiosks
These Self-Service Hotel Kiosks Replace Concierge Staff
The hospitality industry can benefit from integrating self-service kiosks and other automation technologies, including mobile check-in and robotic employees, to enhance guest expe…
CategoryWorld
Convenient Hotel Apps
The Accor Hotels App Allows For Easy Access to Hotel Information
The hospitality industry is seeing a significant shift towards innovative technology like hotel apps that create a more seamless experience for their customers.
