The Bold Italics have created a handy Instagram infographic titled, ‘Game of Likes.’ The cheeky chart predicts how many likes each photo you post on the popular image-sharing network will get. Social media superstars and selfie queens everywhere must be rejoicing.
The chart is designed in a board game format. As players move through the board, they can collect ‘likes’ if they are applicable to their photo. At the start, each player is awarded several free likes from their “family, friends, stalkers and frenemies.” Other popular like-guarantees are food porn, DIY (art, meals, babies), excessive hashtags, travel photos, nature and landmarks. Unfortunately, shirtless mirror pics will cost you some likes; the game advises you go directly to Tinder instead.
Once you tally all the likes you have accumulated, you’ll have an estimated total of the likes your photo is worth.
Why This Trend Is Growing
- Social Media Predictive Analytics
- Developing tools to accurately predict social media engagement can help marketers and influencers optimize their content strategies.
- Gamification of Social Media
- Incorporating game-like elements into social media platforms can increase user engagement and incentivize content creation.
- Hyper-specific Social Media Metrics
- Creating increasingly niche social media metrics such as food photos or nature landscapes can help brands track the success of targeted campaigns.
Industries Being Reshaped
- Social Media Analytics
- Companies that specialize in social media analytics can integrate predictive tools to provide clients with more in-depth engagement data.
- Marketing and Advertising
- Agencies can leverage these predictive tools and gamification trends to develop more effective branded content and campaigns across social media platforms.
- Social Media Platforms
- Social media platforms can incorporate hyper-specific metrics to provide more detailed analytics for users and advertisers.
