Category
Tech
Delegated Interfaces
Trend cluster
Category
Virtual
Wilderness
Virtual reality offers consumers a chance to experience nature.
4.1
Trend score
Trend
What is the Virtual Wilderness trend?
Virtual Wilderness: Consumers interested in nature and wildlife expeditions are turning to virtual reality. This technology not only offers an immersive experience for less cost and commitment than the real thing; it also educates users on the places they are "visiting."
Virtual tourism is increasingly becoming of interest to consumers, and when it comes to outdoor expeditions, it also has the added bonus of serving as a preparation tool in some cases.
Trend themes
Themes within the Virtual Wilderness trend
Three behaviours holding the trend together01
Virtual Reality Tourism
Virtual reality technology is being used by businesses to offer consumers immersive travel experiences and to inspire them to visit real-life destinations.
02
Immersive Marketing and Advertising
Businesses are using virtual reality and other technologies to create immersive marketing and advertising campaigns that simulate real-world experiences and allow consumers to engage with products in unique ways.
03
Virtual Field Trips
Virtual reality software and other technologies are being developed to offer students and other users the opportunity to take virtual field trips to explore national parks, historical sites, and other destinations.
Industry implications
What the Virtual Wilderness trend means for industry
Where the trend changes the playbookFor
Travel and Tourism
The travel and tourism industry can incorporate virtual reality technology to offer potential customers virtual travel experiences and to inspire them to book real-life trips.
For
Outdoor Gear and Apparel
Outdoor gear and apparel companies can use virtual reality to create immersive marketing campaigns that simulate outdoor experiences and showcase their products in unique ways.
For
Education and Training
Virtual reality and other technologies can be used to create interactive educational experiences, such as virtual field trips, that enhance learning and engagement for students of all ages.
Workshop question
What seemingly unattainable aspiration can your brand make accessible to consumers?
Trend signals
Trend signals for Virtual Wilderness
Trend score 4.1 out of 10, from popularity 72%, activity 43%, freshness 8%.
Popularity72%
Activity43%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Virtual Wilderness trend
4 featured examples from Jun 3, 2014 to Aug 18, 2015CategoryMarketing
Nature Walk Simulators
Merrell's Virtual Reality Experience Highlights the Beauty of Nature
Outdoor gear and apparel companies use virtual reality and other technologies to create immersive and visually stunning experiences for their customers, leading to increased engag…
CategoryTech
VR Movie-Making Techniques
North Face's SXSW Virtual Reality Event Relies on Google Cardboad
The entertainment industry can leverage immersive virtual reality to revolutionize movie-making and enhance viewer experiences.
CategoryWorld
Immersive Virtual Safaris
An Online Experiential Travel Tool Gives Four Seasons Guests a Preview
Hotels and resorts can enhance their guest experience by offering virtual tours and previews of their facilities using VR technology.
CategoryTech
Virtual Field Trip Platforms
WildEyes Captures 360 Degree Videos of National Park Destinations
Immersive VR education can be incorporated by educational institutions to enhance the learning experience for students.
