Modern e-mail platforms offer atypical services that enhance communications
Implications - As communications needs and wants continue to evolve, companies are responding accordingly with inventive, multifaceted e-mail platforms and services. Creativity in the tech sphere is particularly critical to success in today's overly saturated industry. This is also consistent with a contemporary fondness for entrepreneurship, as young generations continue to express a high regard for disruptive start-up cultures.
Workshop Question - What aspects of your offering are purely functional? If you were to put the focus on making those aspects experience-driven, how would that change them?
Trend Themes
1. Multifaceted Email Platforms - Companies are responding to evolving communication needs by offering services that encompass multiple functionalities, exemplified by Ping and Geronimo, that can be incorporated into traditional email formats.
2. Gamification - Email organizing tools are being made more engaging to the audience, for instance, with gesture-controlled features, alert customization, filters to select only emails from real people like Geronimo and Unroll.Me among others.
3. Email Subscription Services - Uniquely curated email subscription services that match user preferences, such as Measured, offer potential for disruptive innovation in the music industry.
Industry Implications
1. Tech Services - Companies that offer highly customizable and multifaceted email platforms that appeal to the changing communication needs of modern-day users may disrupt the market and gain deeper customer loyalty.
2. Digital Advertising - Tools like Unroll.Me create a more streamlined and focused approach to marketing, where users can personalize the kinds of emails they receive, promoting a more organic relationship between consumers and advertisers.
3. Media & Entertainment - Subscription services like Measured, ensuring carefully curated content to match user preference, could be applied to other media outlets to enhance current distribution models.
5 Featured, 43 Examples:
83,827 Total Clicks
Date Range:
Sep 13 — Nov 15
Trending:
Mild
Consumer Insight Topics:
