Category
Lifestyle
Assisted Choices
Trend cluster
Category
Eco
Sentiment
Childhood holiday gifts get an eco-conscious makeover to appease parents.
3.7
Trend score
Trend
What is the Eco Sentiment trend?
Eco Sentiment: Holidays tend to generate a lot of waste in terms of packaging, greeting cards and throw-away gifts. As a result, many parents are choosing to celebrate with their children in a way that's fun, yet sustainable. By using recycled products, or items that will stick around long after the holiday itself is over, parents are communicating eco-conscious values to their kids.
Trend themes
Themes within the Eco Sentiment trend
Three behaviours holding the trend together01
Eco-Friendly Toys
Creating toys that are sustainable, safe for kids to play with, and environmentally friendly in production and packaging.
02
Reusable Activity Materials
Developing coloring and activity materials that can be reused, reducing waste and increasing sustainability in playtime.
03
Eco-Friendly Gifts
Designing holiday gifts made from recycled materials and that have lasting value, promoting eco-conscious values and a lower waste footprint.
Industry implications
What the Eco Sentiment trend means for industry
Where the trend changes the playbookFor
Toy Industry
Utilizing sustainable and natural materials in the development of toys and games, promoting healthy and eco-friendly playtime solutions for children.
For
Holiday Gift and Event Planning Industry
Incorporating eco-conscious values in holiday gift giving and celebration planning, creating new opportunities for eco-friendly products and services.
For
Arts and Crafts Industry
Innovating new ways to create sustainable and reusable materials for arts and crafts projects, promoting the use of eco-friendly materials and reducing waste.
Workshop question
How can your brand better frame important social causes to create emotional connections with consumers?
Trend signals
Trend signals for Eco Sentiment
Trend score 3.7 out of 10, from popularity 49%, activity 54%, freshness 8%.
Popularity49%
Activity54%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial (not a primary audience)
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Eco Sentiment trend
5 featured examples from Oct 10, 2014 to Nov 9, 2015CategoryEco
Interlocking Eco Toys
Tobo Toys' Eco-Friendly Toys for Kids Join with Other Track Playsets
Innovation opportunities lie in creating a new category of 'educational games' that tackle pressing societal issues like sustainability by using eco-conscious materials in toys an…
CategoryLife-Stages
Eco Christmas Toys
This Paper Dollhouse is Collapsible and Fun to Play With
The eco-friendly trend opens up opportunities for toy manufacturers to explore sustainable materials and production methods, appealing to environmentally conscious consumers.
CategoryEco
Sustainable Rubber Toys
Whole Foods is Selling these Eco-Friendly Toys Just in Time for Christmas
The toy industry can adapt to changing consumer preferences by incorporating more eco-friendly and sustainably sourced materials into toy production.
CategoryLife-Stages
Halloween Coloring Projects
The Haunted Haus by Moses Knows is a Three-Dimensional Activity
The toy and game industry can benefit from creating more interactive and hands-on products to engage children in play and learning.
CategoryLife-Stages
Artful Coloring Cloths
'The Coloring Table' Drawing Table Cloth Preserves Special Moments
The art and craft industry can innovate on their paper and plastic products by creating reusable and sustainable alternative activity mats.
