Category
Life-Stages
Constructible Franchises
Trend cluster
Category
Humorizing
Parenthood
Modern media's portrayal of parenting places emphasis on satirical elements.
4.7
Trend score
Trend
What is the Humorizing Parenthood trend?
Humorizing Parenthood: In contrast to the serious portrayal of parenthood that is often tied to child rearing, modern media is approaching the subject with a lighthearted feel. Adopting a satirical tone helps brands establish bonds with today's consumer, who frequently opts for authenticity above the sugar coating of difficult scenarios. Applying a truthful approach in all industries will gain this audience's respect.
Trend themes
Themes within the Humorizing Parenthood trend
Three behaviours holding the trend together01
Authenticity in Parenting Portrayal
Brands and media are responding to the desire for truthful and lighthearted approaches to difficult scenarios of parenthood.
02
Humorous Parenting Marketing and Content
Humor is increasingly used in ads, Instagram accounts and webcomics that depict parenting experiences to engage consumers.
03
Accessible Parenting Advice Online
Online series and social platforms provide millennial parents a voice and space for shared experiences.
Industry implications
What the Humorizing Parenthood trend means for industry
Where the trend changes the playbookFor
Marketing and Advertising
With an increasing desire for authenticity and humor, businesses can create engaging parenting campaigns that resonate with consumers.
For
Media and Entertainment
Media content is adapting to the need for truthful and lighthearted portrayals of parenthood to cater to their viewers.
For
Technology and Social Media
Online series and social platforms have provided millennial parents with a platform to share experiences with one another.
Workshop question
How well does your brand's communication around parenting reflect the real-life parenting experience? How could you use humor to add a dose of authenticity to that messaging?
Trend signals
Trend signals for Humorizing Parenthood
Trend score 4.7 out of 10, from popularity 76%, activity 59%, freshness 8%.
Popularity76%
Activity59%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Humorizing Parenthood trend
5 featured examples from Jan 29, 2015 to Jul 12, 2016CategoryPop Culture
Playful Pregnancy Pictures
This Mom Created Webcomics of Everyday Life for Pregnant Women
Disruptive innovation opportunities in creating pregnancy-themed art, illustrations, webcomics and digital content.
CategoryPop Culture
Hilarious Parenthood Instagrams
'Asshole Parents' is a Safe Place to Share Universal Experiences
Opportunities to create new social platforms or expand existing ones that provide humorous and relatable content for parents.
CategoryPop Culture
Outrageous Baby-Making Ads
This 'Do It for Mom' Ad Asks Danes to Reward Grandmothers with Babies
Opportunity for travel companies to develop unique vacation packages or services that incentivize people to go on vacation and have babies.
CategoryLifestyle
Comical Parenting Ads
Similac's Commercial Reveals the Realities of Competitive Parenting
Developing innovative products that cater to the specific needs and preferences of different parenting styles and groups.
CategoryMarketing
Millennial Parenting Shows
'Millennial Moms' Offers Tips on How to Overcome Parenting Challenges
Companies offering parenting services, such as daycare, can utilize the millennial mom’s YouTube series to promote their services as well as participate in the growing social medi…
