Fashionable QSR

Fast food brand extensions move beyond edibles into the apparel sector

Implications - Devotion to QSR establishments is extensive and, as such, players in this industry are entering new markets with forays into the fashion world. The merger of style with food comes of broader attempts to intermingle typically separated industries. As new co-branding ventures emerge, consumers will be enticed by an appealing sense of novelty.

Workshop Question - If you could expand your product offerings, what would you sell? What about if you collaborated with another brand?
SCORE 4.3
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112,369 Total Clicks
Mar 15 - Nov 16
Warm
FashionMarketingHip FashionBranding
Featured Examples
Mexican Restaurant Clothing Retailers - The 'Taco Bell Taco Shop' Offers Merchandise from the QSR
SCORE 5.5
Warm 1,812 Clicks Pub: Nov 14, 16
Mexican Restaurant Clothing Retailers
The 'Taco Bell Taco Shop' Offers Merchandise from the QSR
Rather than focusing on food alone, Taco Bell is expanding its popular brand into the retail space with its new Taco Bell Taco Shop. In conjunction with the opening of its latest Cantina location in... [More]
Fast Food Fashion - McDonald's Releases a Big Mac Product Line for Die-Hard Fans
SCORE 4.8
Average 2,870 Clicks Pub: Mar 25, 15
Fast Food Fashion
McDonald's Releases a Big Mac Product Line for Die-Hard Fans
McDonald’s has created a Big Mac product line that will display a person’s love of the meal for all the world to see. Whether that is in the form of a rain jacket, wallpaper or even bed... [More]
Restaurant-Influenced Sneakers - The Supreme x White Castle x Vans Collection is Fast Food Fashion
SCORE 2.5
Untested 1,535 Clicks Pub: Jun 4, 15
Restaurant-Influenced Sneakers
The Supreme x White Castle x Vans Collection is Fast Food Fashion
Fast food chain ‘White Castle’ has teamed up with sneaker manufactures Supreme and Vans for the The Supreme x White Castle x Vans collection. The three-piece collection was released... [More]
Charitable Fast Food Fashion - McDonald's Australia and Emma Mulholland Collaborate on a New Range
SCORE 3.3
Mild 1,063 Clicks Pub: Mar 7, 16
Charitable Fast Food Fashion
McDonald's Australia and Emma Mulholland Collaborate on a New Range
McDonald’s Australia and Emma Mulholland have teamed up for a fun and playful fashion collection that celebrates the fast food chain’s iconic breakfast offerings. Fans of bacon and egg... [More]
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