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Edgy Alternative Rock Fashion

Oyster Magazine's 'Stoked' Feature is Grungy and 90s-Inspired

— February 13, 2015 — Fashion
Models Astrid and Idina star in 'Stoked', Oyster Magazine's latest rock fashion exclusive. Lensed by photographer Ben Simpson, this series boasts a mix of contemporary and vintage pieces that are nostalgic in their aesthetic.

Referencing alternative rock fashion and grunge styling, this 90s-inspired editorial features designer pieces from Emma Mulholland, Romance Was Born and Converse among other labels.

The editorial's styling is courtesy of Ruby Heery who works alongside hair stylist Anthony Nader and makeup artist Colette Miller to transform Astrid and Idina's looks. The models don graphic band tees, ripped jeans and branded varsity jackets in this nostalgic fashion story.

Referencing grunge styles, the photo series revives gender-less and ambiguous fashions and shines a light on the season's messy hair and dramatic eye makeup looks.
Trend Themes
1. Nostalgic Fashion - There is an opportunity for disruptive innovation in creating new designs that capture the essence of past eras while incorporating contemporary elements.
2. Grunge Styling - There is potential for disruptive innovation in developing innovative materials and techniques that bring a fresh twist to the edgy and rebellious aesthetic of grunge fashion.
3. Gender-less Fashion - Disruptive innovation can be found by creating inclusive and diverse designs that challenge traditional gender norms and offer a wider range of options for self-expression.
Industry Implications
1. Fashion Design - Fashion designers can seize the opportunity to create unique and boundary-pushing designs that blend nostalgia with contemporary fashion aesthetics.
2. Beauty and Cosmetics - Beauty and cosmetics companies can explore new techniques and products that cater to the messy hair and dramatic eye makeup looks popular in grunge fashion.
3. Branding and Marketing - Branding and marketing professionals can capitalize on the resurgence of alternative rock fashion by creating campaigns that tap into the nostalgia and authenticity of the grunge era.
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