Category
Tech
Escalation Logic
Trend cluster
Category
Smartphone
Surveillance
Mobile devices are updated with increased security to ease consumer fears.
2.9
Trend score
What's Happening
What is the Smartphone Surveillance trend?
Smartphone Surveillance: Consumers' increasing concern about the security of their information has ushered in a new era of the smartphone. No longer content with relying on apps and programs for privacy, consumers are turning to devices with stronger security measures embedded within. As storing information digitally becomes the norm, consumers search for exceptional security execution from mobile manufacturers themselves.
Trend themes
Themes within the Smartphone Surveillance trend
Three behaviours holding the trend together01
Enhanced Mobile Security
Consumers' concern about the security of their information has increased demand for smartphones with stronger security measures embedded within.
02
Biometric Security Features
The rise of biometric security and iris and fingerprint scanning technology has created a new dimension in the smartphone industry.
03
Privacy-Focused Smartphones
Secure smartphones featuring secure apps and encrypted messaging give consumers the ability to have secure devices that are private by design.
Industry implications
What the Smartphone Surveillance trend means for industry
Where the trend changes the playbookFor
Mobile Device Manufacturing
There is a growing opportunity for companies to manufacture smartphones with superior encryption and biometric security technology.
For
Cybersecurity
The demand for enhanced mobile security signifies a larger conversation around cybersecurity, as consumers prioritize their privacy in a digital age.
For
Personal Electronics Retail
There is a growing opportunity for retailers to market and sell mobile devices with advanced security features to privacy-conscious consumers.
Workshop question
How can your brand create "unplugged" experiences for consumers that don't involve the offering of personal information on their end?
Trend signals
Trend signals for Smartphone Surveillance
Trend score 2.9 out of 10, from popularity 46%, activity 33%, freshness 8%.
Popularity46%
Activity33%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Smartphone Surveillance trend
4 featured examples from May 16 to Aug 20, 2015CategoryTech
Privacy-Focused Smartphones
This Private Mobile Features Secure Apps and Encrypted Messaging
The rise of privacy-focused smartphones is disrupting the mobile device industry, with more consumers demanding secure devices by design.
CategoryTech
Standalone Fingerprint Scanners
This Device Makes Fingerprint Scanning Easier and More Secure
Opportunity for the mobile security industry to incorporate standalone fingerprint scanning devices and advanced biometric matching technology to enhance data protection and user…
CategoryTech
Iris-Scanning Smartphones
The Fujitsu Arrows NX F-04G Smartphone Features Iris Scanning Security
The incorporation of iris-scanning technology in smartphones suggests potential for growth and innovation within the mobile technology industry.
CategoryTech
Unbreakable Futuristic Phones
This Phone is Encrypted, Waterproof and Safe From Hacking
The smartphone manufacturing industry can leverage the trend of unbreakable phones to create unique devices that prioritize security and offer a premium user experience.
