Killstar's 'Like it Fast' lookbook highlights ironic Goth apparel and remixed logo examples. Inspired by fast food giant McDonald's, the streetwear brand adorns its latest collection of statement tees with signature "McGoth" logos that borrow their name from the eatery's infamous menu offerings.
In addition to statement tees and hats that boast a "black is my happy color" logo, the brand's latest lookbook also highlights handbags inspired by McDonald's Happy Meal containers. Instead of a classic red and yellow design, the handbags are showcased in a monochromatic palette and feature sad faced graphics and "Unhappy Meal" logos.
Appealing to a niche youth subculture, this apparel range promotes a carefree and rebellious clothing aesthetic. Rather than promoting fun and festive imagery, Killstar brings a darker theme to life with edgy wardrobe picks and candid photography.