Killstar's 'Like it Fast' lookbook highlights ironic Goth apparel and remixed logo examples. Inspired by fast food giant McDonald's, the streetwear brand adorns its latest collection of statement tees with signature "McGoth" logos that borrow their name from the eatery's infamous menu offerings.
In addition to statement tees and hats that boast a "black is my happy color" logo, the brand's latest lookbook also highlights handbags inspired by McDonald's Happy Meal containers. Instead of a classic red and yellow design, the handbags are showcased in a monochromatic palette and feature sad faced graphics and "Unhappy Meal" logos.
Appealing to a niche youth subculture, this apparel range promotes a carefree and rebellious clothing aesthetic. Rather than promoting fun and festive imagery, Killstar brings a darker theme to life with edgy wardrobe picks and candid photography.
Why This Trend Is Growing
- Remixed Logo Apparel
- Opportunity for brands to create ironic and unique clothing by remixing well-known logos.
- Monochromatic Handbags
- Potential for fashion brands to create edgy accessories inspired by iconic packaging designs.
- Rebellious Clothing Aesthetic
- Demand for clothing that promotes a darker and rebellious style among niche youth subcultures.
Industries Being Reshaped
- Streetwear
- Streetwear brands can explore the trend of remixing logos and create unique apparel.
- Fashion Accessories
- Fashion accessory brands can experiment with monochromatic and edgy designs inspired by well-known packaging.
- Youth Fashion
- Youth fashion brands can cater to the demand for clothing that embraces a rebellious and alternative aesthetic.
