Social media becomes an important educational tool within the healthcare industry
Implications - Social media has proven itself to be an invaluable tool when it comes to disseminating information. The healthcare industry has taken note, using social platforms as a way to not only educate consumers, but invite them to take part in an ongoing conversation about health. On the flip side, health professionals can also use the condensed format of the social media sphere to share information quickly and easily among themselves. This shift further indicates that social media is no longer a lighthearted pursuit of time, but a powerful didactic mechanism.
Workshop Question - How can your brand spark conversations around health and wellness in a more approachable and relaxed manner?
Trend Themes
1. Health Education Through Social Media - Social media is changing the way the healthcare industry disseminates health-related information to consumers and healthcare professionals alike.
2. Multi-lingual Healthcare Campaigns - The use of multi-lingual resources in healthcare outreach is on the rise, making use of social media to reach broader audiences more effectively.
3. Medical Image Sharing Apps - Medical professionals are using specially designed apps to share and seek medical advice, improving accessibility and reducing wasted time and resources.
Industry Implications
1. Healthcare Industry - Social media and multi-lingual resources can be used to improve healthcare delivery by enhancing access to information.
2. Pharmacy Industry - Pharmacies can use their influence in the healthcare industry to initiate public health initiatives utilizing social media outreach.
3. Technology/ Healthcare Industry - Medical image sharing apps like 'Figure 1' have disruptive potential in the healthcare industry by democratizing medical knowledge.
4 Featured, 31 Examples:
67,723 Total Clicks
Date Range:
Aug 15 — Aug 15
Trending:
Average
Consumer Insight Topics:
