Digitized Protection

Umbrellas are given modern makeovers in the interest of tech-savvy consumers

Implications - Consumers are exhibiting a pull towards high-tech umbrellas that, in addition to serving basic functions, also boast modern features. The digitization of long-standing products reveals just how powerful electronics are in even the most unlikely sectors. This shift toward the high tech is representative of consumers' increasing expectations of everyday products.
SCORE 5.9
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190,151 Total Clicks
Jan 15 - Aug 15
Warm
Tech
Featured Examples
Handy Texting Umbrellas - kt Design's Umbrella Doesn't Let the Rain Slow Down Messaging
SCORE 7
Warm 2,138 Clicks Pub: Aug 19, 15
Handy Texting Umbrellas
kt Design's Umbrella Doesn't Let the Rain Slow Down Messaging
Inspired by a busy lifestyle that can be interrupted by poor weather conditions, this texting umbrella lets you keep up with everything on your smartphone. The ‘Phone-brella’ by kt... [More]
Protective Smartphone Umbrellas - RunaTown's Phone Brella is a Convenient Cell Phone Accessory
SCORE 7.1
Warm 17,261 Clicks Pub: Aug 12, 15
Protective Smartphone Umbrellas
RunaTown's Phone Brella is a Convenient Cell Phone Accessory
The Phone Brella is an unusual cell phone accessory made for those with a serious texting addiction. While an umbrella is made to protect users from precipitation, the Phone Brella is made to... [More]
Internet-Connected Umbrellas - This High-Tech Umbrella Contains a Multitude of Advanced Features
SCORE 6.5
Warm 3,013 Clicks Pub: Jul 14, 15
Internet-Connected Umbrellas
This High-Tech Umbrella Contains a Multitude of Advanced Features
Taipei-based company HAZ Digital developed a high-tech umbrella that connects to your smartphone via Bluetooth. Dubbed “the world’s first fully automatic smart umbrella,” this... [More]
Smartphone-Connected Umbrellas - The Kisha Smart Umbrella Can Make Weather Predictions
SCORE 2.6
Mild 1,546 Clicks Pub: Jan 16, 15
Smartphone-Connected Umbrellas
The Kisha Smart Umbrella Can Make Weather Predictions
The Kisha is a smart umbrella that connects to your phone via Bluetooth, allowing it to show off a whole bunch of smart features. This smart umbrella comes with a companion app that does a whole... [More]
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