Category
Lifestyle
Sweet Redirect
Trend cluster
Category
Influencer
Expertise
Social media influencers are consulted for their cultural know-how.
5.2
Trend score
What's Happening
What is the Influencer Expertise trend?
Influencer Expertise: Recognized for their influence, bloggers and social media personalities have become a staple in many brands' campaign and marketing efforts. Taking things one step further, many brands have begun consulting and working with these influencers on actual products. By applying influencers' cultural and generational knowledge, brands are able to create more authentic goods that resonate with younger consumers.
Evidence
Examples of the Influencer Expertise trend
CategoryMarketing
Sultry Shoe Campaigns
Blogger Rocky Barnes is the Face of This Season's Sam Edelman Shoes
Fashion brands can benefit from strategic partnerships with influencers and celebrities to drive sales and brand awareness.
CategoryFashion
Easygoing Blogger Collections
The Cupcakes and Cashmere Line is Exclusive to Nordstrom
The Cupcakes and Cashmere collection for Nordstrom highlights the opportunity for partnerships to drive sales and enhance brand affinity in the fashion retail industry.
CategoryMarketing
Gardening Blogger Projects
Miracle-Gro and Oh Joy! Team Up to Share DIY Garden Projects
Opportunity for gardening and home improvement brands to collaborate with bloggers and influencers to connect with consumers who may not have prior gardening knowledge.
CategoryMarketing
Designer Yogurt Pots
Mullerlight Sourced Julien Macdonald for Blogger-Designed Yogurt Packaging
Brands in the food and beverage industry are embracing blogger design partnerships to create unique packaging designs that resonate with consumers.
CategoryPop Culture
Latina Blogger Clothing Collaborations
This Blogger Teamed Up with 'Aéropostale' for a New Line
Fashion companies can collaborate with bloggers and influencers to create apparel lines that appeal to their engaged online audience.
CategoryFashion
Quirky Blogger Collaborations
Susie Bubble Teams Up with Monki to Fuse Fun Aesthetics
Retailers can explore collaborations with influential bloggers to create unique and affordable fashion collections that resonate with their target audience.
Trend themes
Themes within the Influencer Expertise trend
Three behaviours holding the trend together01
Influencer Product Collaborations
Brands are consulting social media influencers and bloggers to create more authentic and resonating goods by applying their cultural and generational fashion expertise.
02
Blogger Design Partnerships
Brands are turning to blogger design partnerships for unique packaging and fashion design ideas.
03
Blogger Collaboration in Affordable Fashion
Collaborations between bloggers and affordable fashion brands like Aéropostale enable fashion-forward and colorful designs to appeal to young Hispanic consumers.
Industry implications
What the Influencer Expertise trend means for industry
Where the trend changes the playbookFor
Fashion
The fashion industry can leverage blogger collaborations to reach new consumers and expand existing relationships.
For
Food and Beverage
Food brands can secure collaborations with bloggers to offer unique designs and packaging that appeal to customers.
For
Gardening
Gardening brands can collaborate with bloggers to create instructional DIY projects and offer inspiration to gardeners of all levels.
Trend signals
Trend signals for Influencer Expertise
Trend score 5.2 out of 10, from popularity 82%, activity 65%, freshness 8%.
Popularity82%
Activity65%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
