Social media influencers are consulted for their cultural know-how
Implications - Recognized for their influence, bloggers and social media personalities have become a staple in many brands' campaign and marketing efforts. Taking things one step further, many brands have begun consulting and working with these influencers on actual products. By applying influencers' cultural and generational knowledge, brands are able to create more authentic goods that resonate with younger consumers.
Trend Themes
1. Influencer Product Collaborations - Brands are consulting social media influencers and bloggers to create more authentic and resonating goods by applying their cultural and generational fashion expertise.
2. Blogger Design Partnerships - Brands are turning to blogger design partnerships for unique packaging and fashion design ideas.
3. Blogger Collaboration in Affordable Fashion - Collaborations between bloggers and affordable fashion brands like Aéropostale enable fashion-forward and colorful designs to appeal to young Hispanic consumers.
Industry Implications
1. Fashion - The fashion industry can leverage blogger collaborations to reach new consumers and expand existing relationships.
2. Food and Beverage - Food brands can secure collaborations with bloggers to offer unique designs and packaging that appeal to customers.
3. Gardening - Gardening brands can collaborate with bloggers to create instructional DIY projects and offer inspiration to gardeners of all levels.
6 Featured, 45 Examples:
221,321 Total Clicks
Date Range:
Aug 15 — Oct 15
Trending:
Warm
Consumer Insight Topics:
