Australian fashion designer Emma Mulholland is known for her range of wild sunglasses and 80s tees that are a throwback to the colorful decade. Her 'Bored' t-shirt boasts a vibrant graphic that is displayed against a white backdrop.
The statement tee is also lightly striped, resembling a sheet of lined paper. This nostalgic detailing fits with the clothing item's illustrated graphic, an image of a woman that is accented with a 'Bored' slogan in block type.
Inspired by in-class notebook doodles, the Emma Mulholland Bored tee will appeal to alternative fashion fans. Fans of 80s tees will fall in love with the garment that revives nostalgic styling. In addition to its retro influences, the piece will appeal to the raver or fashion-conscious surfer.
What's Driving This Trend
- Nostalgic Tees
- Opportunity to create new designs that honor past eras and celebrate nostalgia.
- Statement Graphics
- Opportunity to create bold and eye-catching designs that communicate a message.
- Alternative Fashion
- Opportunity to cater to a subculture of consumers that seek unique, non-conformist fashion items.
Who This Affects Most
- Fashion
- Opportunity to create new clothing items that cater to various consumer demographics.
- Graphic Design
- Opportunity to venture into graphic design for apparel and create visually striking designs for t-shirts.
- Retail
- Opportunity to tap into the nostalgia and alternative fashion space by curating a collection of unique, statement-making tees and other items.
