Trend cluster
Category

Designer
Dairy

Milk and cheese products get added appeal with conceptual forms.

Pillow-Shaped Milk PackagingRevolving Butter PacketsSleek Milk Bottle DesignsLimited Edition Black MilksElevated Cheese Branding

Trend

What is the Designer Dairy trend?

Designer Dairy: Design-focused dairy packaging are given added consumer appeal with aesthetically pleasing forms that also offer unique beneficial functions. In adding an improved customer experience through design, brands are able to distinguish themselves in a way that will appeal to discerning consumers on an aesthetic and logical basis.

Trend themes

Themes within the Designer Dairy trend

Three behaviours holding the trend together
01

Design-Focused Dairy Packaging

Dairy brands are using unique forms and design to improve customer experience and appeal to discerning consumers.

02

Imperfect Geometry in Food Packaging

Brands are using organic lines and imperfect geometry to establish a natural and unique visual identity for their products.

03

Limited Edition Food and Drink Products

Businesses are capitalizing on timely events to offer special, limited edition products to customers.

Industry implications

What the Designer Dairy trend means for industry

Where the trend changes the playbook
For

Food and Beverage Packaging

The use of unique forms, design, and imperfect geometry in dairy and vegan cheese packaging has created an opportunity for innovation and elevated product packaging.

For

Limited Edition Products

The creation of limited edition food and drink products for timely events creates buzz and excitement for businesses and provides a unique experience for customers.

For

Dairy and Vegan Cheese Manufacturing

Dairy and vegan cheese manufacturers can innovate their packaging designs to create unique and functional packaging solutions that offer improved customer experience and appeal.

Workshop question

What is the most traditional part of your product, and how can you make it more interesting?

Trend signals

Trend signals for Designer Dairy

Trend score 4.8 out of 10, from popularity 65%, activity 70%, freshness 8%.

Popularity65%
Activity70%
Freshness8%
Audience
30%Men
70%Women
  • Gen Alpha (not a primary audience)
  • Gen Z
  • Millennial
  • Gen X
  • Boomer
Market
North America
Europe
Asia-Pacific
South America

Evidence

Examples of the Designer Dairy trend

6 featured examples from Mar 31, 2015 to Aug 21, 2017