This Stylish Milk Packaging for MILKO Brand is Perfectly Modern
Rebecca Byers — August 10, 2015 — Lifestyle
References: retaildesignblog.net
This range of stylish milk bottle designs was created by WaldemarArt for the MILKO brand. MILKO is a line of premium dairy products in Europe that needed a packaging identity as specific and high quality as the brand's signature range. The bottles in the design range are reusable.
In an intriguing move, included in the design range is a single-use aluminum can approximately the size of a Red Bull can. Additionally, the designs include several glass bottles with stoppers. The bottles and can feature the brand name and fat percentage in a dark red, gold-tinged color in a sans serif, all-caps font. Based on images of purity and elegance, the design solution adequately communicates the product's "super-premium" placement and is a decidedly more stylish milk consumption experience.
In an intriguing move, included in the design range is a single-use aluminum can approximately the size of a Red Bull can. Additionally, the designs include several glass bottles with stoppers. The bottles and can feature the brand name and fat percentage in a dark red, gold-tinged color in a sans serif, all-caps font. Based on images of purity and elegance, the design solution adequately communicates the product's "super-premium" placement and is a decidedly more stylish milk consumption experience.
Trend Themes
1. Sustainable Packaging Design - Opportunity for innovative and eco-friendly packaging solutions that reduce waste and promote reusability.
2. Premium Brand Identity - Opportunity for creating visually appealing and high-quality packaging designs that reflect a brand's premium positioning.
3. Alternative Packaging Formats - Opportunity for exploring non-traditional packaging formats, such as single-use aluminum cans, to cater to consumer preferences and stand out in the market.
Industry Implications
1. Dairy Products - Opportunity for dairy companies to enhance their packaging designs and create a unique brand identity to differentiate themselves in the market.
2. Beverage Packaging - Opportunity for beverage companies to experiment with innovative and sustainable packaging solutions that align with consumer demands for eco-friendly options.
3. Luxury Food and Beverage - Opportunity for luxury food and beverage brands to elevate their packaging designs and position themselves as premium offerings in the market.
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