A new line of stainless steel milk bottles has been introduced by Synlait in South Island supermarkets. Dubbed the Synlait Swappa Bottle, the 1.5-liter bottle of homogenised milk will be on sale for $15.29. This initial cost includes the price of the Synlait Swappa Bottle ($9.99) as well as the milk ($5.29).
The durability of the Synlait Swappa Bottle means that it can be used hundreds of times, and at its end-of-life, the stainless steel can be recycled. This concept is meant to garner the support of other companies, as it would allow infrastructure costs such as reverse vending machines in stores to be shared.
“New Zealanders have been telling us for years that they are deeply concerned about plastic waste, but in milk there haven’t been many options," said Synlait director of sustainability and brand, Hamish Reid. “Synlait Swappa Bottle is a step in the journey towards eliminating plastic waste.”
Image Credit: Synlait
Why This Trend Is Growing
- Stainless Steel Bottles
- Synlait's Synlait Swappa Bottle demonstrates that there is a growing demand for eco-friendly packaging alternatives in the food and beverage industry.
- Sustainable Packaging
- Synlait Swappa Bottle presents a disruptive innovation opportunity for companies in the packaging industry to create more durable and sustainable packaging solutions.
- Recycling Infrastructure
- Synlait's initiative highlights the need for increased investment in recycling infrastructure and provides an opportunity for companies to collaborate and share the costs of such infrastructure.
Industries Being Reshaped
- Food and Beverage
- Food and beverage companies can learn from Synlait's example and can invest in eco-friendly packaging alternatives to meet the growing demand for such initiatives.
- Packaging
- Synlait Swappa Bottle presents a disruptive innovation opportunity for companies in the packaging industry to create more durable and sustainable packaging solutions that can be recycled.
- Waste Management
- The efforts of Synlait can spur the investment in the waste management industry for providing better solutions to plastic waste.
