Category
Lifestyle
Serial Snacking
Trend cluster
Category
DIY
Sentiments
Valentine’s Day takes a DIY approach as families seek bonding activities.
4.1
Trend score
Trend
What is the DIY Sentiments trend?
DIY Sentiments: No longer merely celebrated by couples, romantic occasions like Valentine’s Day are being adapted to include fun, DIY activities for family-friendly allure. Transforming typically romantic occasions into more social experiences, consumers, like parents, are opting for DIY activities and tutorials to add an element of entertainment and familial bonding to the occasion.
Trend themes
Themes within the DIY Sentiments trend
Three behaviours holding the trend together01
DIY Trend
DIY activities and tutorials are becoming increasingly popular for holidays like Valentine’s Day, aiming to add entertainment and familial bonding to the occasion.
02
Eco-Friendly Crafting Trend
With a recent shift towards eco-friendly crafting, consumers are looking for ways to create heartfelt presents without harming the environment.
03
Customization Trend
Consumers are seeking to personalize every detail of their Valentine’s Day gifts, from the font to the candy, in the pursuit of memorable experiences rather than material goods.
Industry implications
What the DIY Sentiments trend means for industry
Where the trend changes the playbookFor
Crafts and DIY
Business professionals in the crafts and DIY industry can tap into the trend of DIY activities and tutorials by creating resources, products, and events aimed at bringing consumers together through creating memorable experiences while also personalizing every detail of their crafts.
For
Eco-Friendly Products and Services
Business professionals in the eco-friendly products and services industry can take advantage of the shift in consumer preference by offering eco-friendly alternatives to traditional Valentine’s Day gifts or experiences, such as eco-friendly crafting materials, plantable gift options, and sustainable event planning services.
For
Personalized Gift Industry
Business professionals in the personalized gift industry can capitalize on the customization trend by creating products and services in response to the demand for personalized gifts that go beyond traditional gift-giving, such as gamified bed sheets, heart locket messages, or customizable candy packs.
Workshop question
What role does maker culture have when it comes to your products and services?
Trend signals
Trend signals for DIY Sentiments
Trend score 4.1 out of 10, from popularity 47%, activity 69%, freshness 8%.
Popularity47%
Activity69%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the DIY Sentiments trend
11 featured examples from Feb 6, 2014 to Jan 20, 2016CategoryArt & Design
Affectionate DIY Boxes
Anna Trympali's Romantic Gift Box Helps to Create a Heartfelt Greeting
The personalized gift market can capitalize on the trend of providing customers with customizable do-it-yourself kits for special occasions.
CategoryArt & Design
DIY String Hearts
This String Art Tutorial is the Perfect Craft for Valentine's Day
Find disruptive innovation opportunities in the craft and hobby industry by offering DIY craft kits and workshops.
CategoryLifestyle
Romantic Candy Bag DIYs
These Valentine's Day Candy Packs are a Fun Gift for Loved Ones
The retail industry can leverage the trend of DIY candy bags by offering pre-packaged DIY kits and personalized labeling options.
CategoryArt & Design
Gum-Filled Valentine Greetings
DIY Gum Valentine’s Day Cards Can Be Sweet
The craft and hobby industry can tap into the DIY Valentine's Day trend, providing materials and inspiration for personalized card-making experiences.
CategoryLifestyle
Hand-Painted Egg Cartons
Julep's Easter DIY Project is Easy and Fun for the Whole Family
Craft supply manufacturers can capitalize on the trend of DIY Easter decorations by developing paint sets and accessories specifically for decorating egg cartons.
CategoryArt & Design
DIY Valentine’s Day Wreaths
These DIY Over-the-Top Wreaths will Make Anyone Feel Extra Special
The popularity of DIY Valentine's Day wreaths points to a potential growth opportunity in the crafting and DIY industry for Valentine's Day and other seasonal events.
CategoryFashion
Heart Locket Messages
Sending a Loving Note is Made More Memorable with This Keepsake
The jewelry industry can capitalize on the trend towards sentimental messaging by incorporating personalized messages into pieces, like the heart locket.
CategoryLifestyle
Customizable Gamified Bed Sheets
The Game of Love Kit Turns Any Bed into a Romantic Game Night
The bedding and home decor industry can explore the customization trend by offering personalized options and gamified accessories, like the Game of Love Kit.
CategoryLifestyle
Homemade Spiked Suckers
This DIY Lollipops are Alcoholic and Have a Pretty Marbled Appearance
Restaurants or food manufacturers could create their own versions of these DIY homemade spiked suckers as a unique and boozy addition to their product offerings.
CategoryEco
Eco-Friendly Paper Hearts
This DIY Craft is the Perfect Valentine's Day Activity for Families
Disruptive innovation opportunity: Develop and market a range of eco-friendly craft supplies and materials, such as biodegradable paper, plantable seed-infused paper, and sustaina…
CategoryArt & Design
3D-Printed Gift Boxes
Cubify's Valentine's Day Boxes Perfectly Present Small, Medium & Large Gifts
Leveraging 3D printing to revolutionize the gift packaging industry.
