The Game of Love Kit is a creative, DIY-inspired tool for a playful, romantic night at home with your significant other. A product of Philadelphia-based East Coast Creative, the Game of Love is a fitted sheet set that comes with markers in order for the participating couple to customize their own bond-fueling evening.
A perfect activity for an at-home date night, the product is marketed on the consumer desire for customization. It also speaks to the millennial pursuit of memorable experiences rather than material goods marketed on social status.
The Game of Love also has an altruistic element to its business model, with a portion of each sale benefiting Worthwhile Wear, an organization fighting human trafficking through poverty alleviation initiatives.