Selfie Wellness

Brands elevate modern photography as a means to foster good health

Implications - While selfies may often be associated with narcissism, brands and organizations are turning this assumption on its head with wellness projects dedicated to the modern form of photography. Embracing youthful phenomenons helps companies strike a chord with young audiences by speaking to them in a language they understand.
SCORE 5.5
Popularity
Activity
Freshness
Megatrends
Patterns
144,624 Total Clicks
Mar 14 - Aug 17
This Year and Mild
MarketingLifestyleHealthSocial Media
Featured Examples
Food-Donating Selfie Campaigns - The #DrinkGoodDoGood Will Donate 500,000 Pound of Fresh Produce
SCORE 4.7
Average 502 Clicks Pub: Aug 21, 15
Food-Donating Selfie Campaigns
The #DrinkGoodDoGood Will Donate 500,000 Pound of Fresh Produce
Naked Juice launched a food-donating social media campaign titled #DrinkGoodDoGood. This campaign encourages social media users to take selfies with fruits and vegetables, tag a friend and include... [More]
Sweaty Selfie Contests - MapMyFitness Wants You to Prove You Can Sweat by Posting a Workout Selfie
SCORE 4.7
Average 2,931 Clicks Pub: Mar 23, 14
Sweaty Selfie Contests
MapMyFitness Wants You to Prove You Can Sweat by Posting a Workout Selfie
Selfies have taken social media by storm—now, workout selfies are taking over the gyms. MapMyFitness wants you to snap a selfie during your next workout for its #MapMySelfie photo contest.... [More]
Smartphone Cancer Screenings - The 'BiliScreen' Screens for Jaundice to Detect Pancreatic Cancer
SCORE 5.4
This Year and Warm 655 Clicks Pub: Aug 29, 17
Smartphone Cancer Screenings
The 'BiliScreen' Screens for Jaundice to Detect Pancreatic Cancer
The ‘BiliScreen’ is a new piece of diagnostic equipment that is designed make the process of cancer screenings far more efficient, more effective, and less invasive. Working with a... [More]
Lip Analysis Tools - Dermalogica's Lip Age Calculator Assesses Overall Health and Hydration
SCORE 5.3
This Year and Warm 328 Clicks Pub: Jun 10, 17
Lip Analysis Tools
Dermalogica's Lip Age Calculator Assesses Overall Health and Hydration
Dermalogica’s Lip Age Calculator is a new online tool from the personal care brand that aims to guess one’s age just from the uploading of a selfie. After uploading an image of... [More]
Dental Hygiene Selfie Campaigns - This Campaign Encourages Users to Promote Good Dental Health
SCORE 3.3
Mild 1,638 Clicks Pub: Aug 21, 15
Dental Hygiene Selfie Campaigns
This Campaign Encourages Users to Promote Good Dental Health
The Michigan Dental Association launched a new online campaign that encourages users to promote good dental health on social media. While not everyone is a fan of going to the dentist, these visits... [More]
Fitness-Focused Photo Apps - The 'GymSelfie' App Helps Consumers Visually Track Their Progress
SCORE 3.7
Mild 291 Clicks Pub: Jan 27, 16
Fitness-Focused Photo Apps
The 'GymSelfie' App Helps Consumers Visually Track Their Progress
The ‘GymSelfie’ app is a mobile application that allows users to visually track their fitness progress. While the idea of taking a selfie at the gym is already a popular activity for... [More]
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