Elements of luxury are applied to the yoga sphere
Implications - Despite the commonly held belief that yoga is separated from materialism, upscale brands are infusing the zen-oriented sphere with high fashion elements. Incongruous pairings such as this hold mass market potential since Millennial shoppers are often drawn to the atypical in all consumer sectors.
Workshop Question - What would the most premium version of your product/service look like and how can you incorporate elements of that into your current offering?
Trend Themes
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Luxury Fitness — Luxury fitness retreats and upscale yoga gear combine high fashion and holistic health to offer mass market potential.
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Technical Yoga Gear — Yoga leggings and mats designed for high performance, non-slip functionality are sought after by motivated millennials.
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Anti-gravity Aesthetics — Anti-gravity themes in fashion photography reflect a growing interest in strength and athleticism paying homage to the human form.
Industry Implications
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Athletic Apparel — The athletic apparel industry is diversifying with more attention paid to functional fit and fashionable aesthetic.
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Luxury Travel — Luxury travel destinations that offer wellness and health benefits are appealing to millennials looking for luxury and relaxation amid active lifestyles.
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Photography — Fashion photography that incorporates vivid aerial and anti-gravity imagery is taking the industry to new heights.
