This vitamin water store located in the heart of Amsterdam's Red Light District caters to those who have overindulged in alcohol and drugs. When plain water is not enough, some require extra nutrients in addition to staying hydrated. The infamous district's debauchery and nightlife provides no shortage of opportunities to overexert oneself. Architecture firm XML designed a vitamin water store to address to needs of the notorious neighborhood's patrons.
The shop sells nothing but vitamin-infused water. Providing stark contrast to the recognizable red lights, the interior is full of white light and calming blue hues. The minimalism also opposes the area's unwholesome qualities. As the Red Light District transforms into a more diverse part of the city, this pharmacy look-alike retail space is on the forefront.
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