People search for alternative ways to partake in traditional celebrations
Implications - In an effort to provide an alternative to the dance club scene, many events and celebrations are opting for a low-key atmosphere. Replacing loud music and crowds with a relaxed environment, increased social interaction and niche interests, these events redefine how even traditionally over-the-top occasions, such as New Year's Eve, can be celebrated.
Workshop Question - What parts of your product or service are essential to the experience and which could stand to undergo a supercharged change?
Trend Themes
1. Relaxed Celebration Scene - Creating a low-key and relaxed atmosphere for celebrations and events as an alternative to the traditional loud music and crowded scenes.
2. Personalized Entertainments - Giving the audience an opportunity to control and direct their entertainment at events through custom sound/light cues or individual headset channels.
3. Community-driven Events - Utilizing local repurposed property, snatched-up neighboring customs and culture and a product to celebrate local neighborhoods through craft fairs and live music shows.
Industry Implications
1. Hospitality Industry - Alternative relaxation and entertainment options offered through personalized experiences for guests and audiences alike.
2. Real Estate Industry - Repurposing and revitalizing vacant urban spaces through community-driven projects for socially engaged neighborhoods.
3. Event and Entertainment Industry - Offering alternatives to the traditional 'clubbing' scene and commercialized holidays for a more personalized, relaxed, and humor-driven experience.
