Compassionate Sharing

Social media spotlights different stories in the healthcare industry

Implications - Many social media efforts in the healthcare space are dedicated to honoring and appreciating the unseen heroes. Whether it's medical professionals who are often overlooked, or the sufferers of medical ailments themselves, these campaigns and platforms not only harness the power of social media to create an emotional resonance, but also offers real people the opportunity to share their story.
SCORE 4.7
Popularity
Activity
Freshness
Megatrends
Patterns
105,647 Total Clicks
Aug 15 - Jul 16
Average
LifestyleHealthSocial Media
Featured Examples
Interactive HIV Ads - This Innovative Ad Encourages Patient Engagement Via Social Media
SCORE 5.3
Warm 1,748 Clicks Pub: Sep 9, 15
Interactive HIV Ads
This Innovative Ad Encourages Patient Engagement Via Social Media
‘Janssen Therapeutics’ recently unveiled a series of interactive ads that encourage patient engagement via social media. Although direct-to-consumer advertising is nothing new, this... [More]
Cancer Care Platforms - This Social Media Platform Uses #CancerHack to Share Kindess and Advice
SCORE 2.8
Mild 749 Clicks Pub: Aug 24, 15
Cancer Care Platforms
This Social Media Platform Uses #CancerHack to Share Kindess and Advice
LIVESTRONG created an online social media platform specifically for cancer patients and those affected by cancer to share knowledge, insights and tips. The platform titled #CancerHacks uses this... [More]
Diabetic Selfie Campaigns - This Diabetes Campaign Urges the Public to Share a #BloodSugarSelfie
SCORE 4.5
Average 220 Clicks Pub: Oct 22, 15
Diabetic Selfie Campaigns
This Diabetes Campaign Urges the Public to Share a #BloodSugarSelfie
For World Diabetes Day, this diabetes campaign challenged people to pose with a blood glucose monitor and share a selfie with the #BloodSugarSelfie tag. As a result of receiving a record-breaking... [More]
Revived Bucket Challenges - Klick is Reinstating the ALS Ice Bucket Challenge with a Twist
SCORE 4.3
Average 171 Clicks Pub: Jul 29, 16
Revived Bucket Challenges
Klick is Reinstating the ALS Ice Bucket Challenge with a Twist
In 2014, the ALS Ice Bucket Challenge became a global phenomenon that successfully raised millions of dollars for Lou Gehrig’s disease research. Since then, ALS Association reports that the... [More]
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