Category
Tech
Delegated Interfaces
Trend cluster
Category
Spectator
Gaming
Apps that enable broadcasting of user screens illuminate community gaming.
3.6
Trend score
Trend
What is the Spectator Gaming trend?
Spectator Gaming: Platforms and applications that allow users to broadcast their video game play are becoming a viable alternative to traditional advertising and the next level of community gaming. Sometimes bundled with live chat capabilities, this unique feature allows for the re-positioning of gamers as entertainers, which in turn speaks to the progression to "prosumers," consumers who actively produce content in addition to interacting with it.
Trend themes
Themes within the Spectator Gaming trend
Three behaviours holding the trend together01
Spectator Gaming
The rise of platforms and applications that allow users to broadcast their video game play open up a viable alternative to traditional advertising and the next level of community gaming.
02
Video Game Streaming
Streaming platforms such as YouTube Gaming and Restream.io cater to the growing popularity of streaming video game tournaments and video game talk shows, and offer potential disruptive innovation opportunities in entertainment.
03
Social eSport Broadcasts
Partnerships between video game publishers and social media channels like Facebook make e-sports mainstream and open rating possibilities for advertising on social networks.
Industry implications
What the Spectator Gaming trend means for industry
Where the trend changes the playbookFor
eSports Broadcasting
Global hub for eSports gaming content on YouTube Gaming, from live to on-demand video content.
For
Video Game Streaming Platforms
Growing market for platforms that allow users to stream their clips on multiple channels, opening collaboration opportunities and potential for partnerships with gaming companies.
For
Gaming Competitions
Competitive gaming events embrace social media as additional broadcasting channels to deliver live coverage and to expand reach, leading to additional revenue possibilities for advertisers.
Workshop question
What tools can you provide to empower your consumers to take control of their own experience?
Trend signals
Trend signals for Spectator Gaming
Trend score 3.6 out of 10, from popularity 60%, activity 40%, freshness 8%.
Popularity60%
Activity40%
Freshness8%
Audience
70%Men
30%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Spectator Gaming trend
7 featured examples from Apr 14, 2015 to Aug 20, 2016CategoryTech
Social Livestream Apps
Mirrativ is a New Streaming App That Combines Twitch and Periscope
Opportunity to create new gaming platforms that leverage livestreaming technology to enhance user engagement.
CategoryFashion
Livestream Game Campaigns
Twitch's Old Spice Nature Adventure Gives Viewers Control Over a Human
Advertising agencies and brands can explore new and innovative ways to engage with consumers, such as through livestream campaigns with interactive elements.
CategoryTech
Global Anime Game Competions
The 2016 Pokemon World Championships are Closed to the Public
Disruptive innovation opportunity: Develop mobile games that utilize augmented reality technology and incorporate real-world activities to enhance player engagement.
CategoryTech
eSports Broadcasting Hubs
The YouTube Gaming Covers eSports Gaming Live and On-Demand
Streaming platforms like YouTube Gaming can serve as a centralized hub for eSports content and live coverage.
CategoryTech
Multistream Gaming Platforms
Restream Lets Gamers Share Live Videos on Multiple Networks
Restream.io is disrupting the gaming platform industry with its innovative multistreaming and collaborative features.
CategoryTech
Video Game Streaming Platforms
Google Launched the 'YouTube Gaming' Site for Streaming Video Games
Disruptive innovation opportunity: Develop a game-changing online gaming platform that seamlessly integrates with popular video game streaming platforms.
CategoryTech
Social Media eSports Broadcasts
Activision Blizzard Will Now Stream eSports Events Via Facebook
The growing eSports industry is set to benefit from the broadcasting partnership between Activision Blizzard and Facebook, presenting a disruptive innovation opportunity for compa…
