The success behind this VITA Vitamin Water packaging project concerns its ability to engage the consumer on a couple of levels. It also does this in a far more absorbing way than you usually see, even with some of the most exciting branding strategies.
Anastasia Shtern of the British Higher School of Art and Design made the very good decision of leaving these drink bottles completely clear. The product is a flavor- and mineral-enhanced beverage with its boost contained within a closed capsule. Hidden beneath the lid, the capsule breaks and falls into the bottle when the top is turned. The consumer then gets to experience the fascinating process of the colorful supplement stirring itself into the transparent fluid. And then she'll have the pleasure of drinking from VITA Vitamin Water packaging.