The success behind this VITA Vitamin Water packaging project concerns its ability to engage the consumer on a couple of levels. It also does this in a far more absorbing way than you usually see, even with some of the most exciting branding strategies.
Anastasia Shtern of the British Higher School of Art and Design made the very good decision of leaving these drink bottles completely clear. The product is a flavor- and mineral-enhanced beverage with its boost contained within a closed capsule. Hidden beneath the lid, the capsule breaks and falls into the bottle when the top is turned. The consumer then gets to experience the fascinating process of the colorful supplement stirring itself into the transparent fluid. And then she'll have the pleasure of drinking from VITA Vitamin Water packaging.
Key Themes Behind This Trend
- Transparent Packaging
- Disruptive innovation opportunity: Develop clear packaging that showcases the product in an engaging way, like VITA Vitamin Water.
- Interactive Branding
- Disruptive innovation opportunity: Create branding strategies that involve the consumer in a captivating and immersive experience, similar to VITA Vitamin Water.
- Enhanced Beverage Capsules
- Disruptive innovation opportunity: Design beverage capsules that contain flavor- and mineral-enhanced boosts, delivering an exciting and interactive drinking experience, inspired by VITA Vitamin Water.
Where This Applies
- Beverage Packaging
- Disruptive innovation opportunity: Develop innovative packaging solutions for beverages that enhance the consumer experience, such as VITA Vitamin Water packaging.
- Food and Beverage
- Disruptive innovation opportunity: Explore creative ways to engage consumers through unique branding strategies and interactive packaging, as demonstrated by VITA Vitamin Water.
- Product Design
- Disruptive innovation opportunity: Combine functionality and aesthetics in product design to create captivating and visually appealing experiences, akin to VITA Vitamin Water packaging.
