Category
Lifestyle
Assisted Choices
Trend cluster
Category
Opulent
Confection
Sweets offerings look to cutting edge flavors for luxury appeal.
4.6
Trend score
Trend
What is the Opulent Confection trend?
Opulent Confection: As health-conscious consumers look to make the most of their caloric indulgences, confectionery offerings are being elevated to upscale experiences with the addition of innovative flavor combinations and artistic visual appeal. Going above and beyond the expectations of a standard candy bar, such products highlight an interest in challenging and refining the palate by indulging in artisan food products that border on experimental. This progression demonstrates the far-reaching nature of the desire for flavor reversal, as well as the view to a direct link between high-quality ingredients and artisan appeal.
Trend themes
Themes within the Opulent Confection trend
Three behaviours holding the trend together01
Luxury Confections
Confectionery offerings are being elevated to upscale experiences with the addition of innovative flavor combinations and artistic visual appeal.
02
Artistic Packaging
Many consumers are growing to favor artisanal products of all kinds, which is being acknowledged by brands with simple, artistic packaging designs.
03
Customized Artisanal Products
Customers are open to suggesting bespoke flavors or designs, allowing businesses to experiment with unique combinations.
Industry implications
What the Opulent Confection trend means for industry
Where the trend changes the playbookFor
Luxury Hospitality
Upscale dessert tastings and afternoon tea ceremonies have risen in popularity recently, providing opportunities to cater to luxury-loving consumers.
For
Gourmet Food Industry
Businesses can take advantage of the desire for new and exotic flavors in the confectionery space to develop and market unique artisanal products.
For
Event Planning and Catering
The popularity of customized artisanal confectionery products presents opportunities for event planning and catering businesses to differentiate themselves and provide unique experiences to clients.
Workshop question
What cutting edge product or ingredient could supercharge your current offering?
Trend signals
Trend signals for Opulent Confection
Trend score 4.6 out of 10, from popularity 62%, activity 68%, freshness 8%.
Popularity62%
Activity68%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Opulent Confection trend
8 featured examples from Jun 18, 2015 to Sep 30, 2016CategoryBusiness
Artistic Chocolate Shops
Toronto's Chocolates x Brandon Olsen Serves Up Colorful Hand-Made Bonbons
Innovation opportunities to consistently create new and visually appealing designs and flavors for chocolates to stay ahead of the competition.
CategoryLifestyle
Trailblazing Doughnut Shops
Toronto's Glory Hole Doughnuts Serves Up Creative Flavor Combinations
Bakeries and pastry shops can capitalize on the trend towards creative flavor combinations to set themselves apart from competitors and appeal to new customers.
CategoryLifestyle
Upscale Dessert Tastings
Langham Hotel's Modern Afternoon Tea Celebrates 150 Years of the Hotel
Disruptive potential to offer upscale dessert tastings as a unique and memorable experience for hotel guests.
CategoryLifestyle
Opulent Chocolate Bars
Dylan's Candy Bar is Now Makes a 'Gold Collection' of Premium Chocolate
Creating high-end chocolate collections can disrupt the confectionery industry by offering a more premium and sophisticated product.
CategoryArt & Design
Exotic Artisan Marshmallows
'The Marshmallowist' Makes Luxury Marshmallows in Unique Flavors
Innovation opportunities in developing and manufacturing unique, high-end culinary products.
CategoryLifestyle
High-End Lollipops
The 'Leccare Lollipops' are Luxurious Little Treats
The food and beverage industry has an opportunity to innovate by creating high-end products with luxurious ingredients, like high-end lollipops.
CategoryLifestyle
Pineapple Caramel Chocolates
Marco Paolo Chocolates Embraces Unique Chocolate Flavor Combinations
Innovative flavor combinations in the food and beverage industry have the potential to disrupt traditional offerings and capture a new audience.
CategoryLifestyle
Color-Coordinated Chocolate Packaging
Peyton and Byrne Chocolate Bars Feature Artisanal Flavors
The confectionery industry can capitalize on the trend for artisanal packaging designs and color-driven communication to create visually appealing and enticing products.
