Category
Lifestyle
Assisted Choices
Trend cluster
Category
Humorizing
Health
Medical marketing takes on comedic elements for a more lighthearted approach.
4.0
Trend score
Trend
What is the Humorizing Health trend?
Humorizing Health: In light of how alarming illness can be, medical marketing professionals are adopting a lighthearted approach to advertising. Using a humorous tone in the context of serious scenarios appeals to consumers by standing out from the crowd. This pushes further into attempts at branded authenticity that are appealing to consumers seeking truth and transparency.
Trend themes
Themes within the Humorizing Health trend
Three behaviours holding the trend together01
Humorous Medical Marketing
Medical marketing professionals are adopting a lighthearted approach to advertising, using humor in serious scenarios to appeal to consumers seeking truth and transparency.
02
Suggestive Healthcare Campaigns
Using advertising through unconventional channels and creating humorous interactions between consumers and healthcare professionals presents an opportunity for shifting the focus of medical marketing campaigns to preventative care.
03
Animal-based Health Campaigns
By leveraging cute mascots and animals that appeal to young women and children, healthcare professionals can promote the positive impact of mental and emotional health on overall wellness and potentially increase awareness of preventative care practices.
Industry implications
What the Humorizing Health trend means for industry
Where the trend changes the playbookFor
Advertising
Advertising professionals can incorporate humor into medical marketing campaigns to appeal to consumers and promote truth and transparency in branding.
For
Healthcare
Healthcare professionals can leverage unconventional channels and humorous campaigns to shift the focus of medical marketing campaigns from treatment-oriented to preventative care-focused.
For
Consumer Goods
By incorporating animal mascots that appeal to young women and children, consumer goods can help promote the importance of mental and emotional health on overall wellness.
Trend signals
Trend signals for Humorizing Health
Trend score 4.0 out of 10, from popularity 60%, activity 53%, freshness 8%.
Popularity60%
Activity53%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Humorizing Health trend
4 featured examples from Jun 2, 2014 to Apr 24, 2015CategoryMarketing
Cheeky Health Campaigns
Cancer Awareness Campaign for Colon Health Brings Humor to Buses
Opportunity for healthcare providers to use humor in their campaigns and make an emotional impact on patients.
CategoryLifestyle
Cute Testicular Cancer Campaigns
Furballs by DentsuBos Likens Guinea Pigs to Testes
Healthcare providers can use creative and humorous campaigns to promote awareness and prevention of diseases, encouraging individuals to take their health seriously.
CategoryMarketing
Soothing Polar Campaigns
Halls' Medicine Marketing Offers 'Animal Thereapy' with a Polar Bear
Opportunities for healthcare companies to incorporate animal therapy and emotional marketing in drug promotion
CategoryLifestyle
Suggestive Healthcare Campaigns
Nurse Nicole Promotes Men’s Health Month on Tinder
Exploring innovative ways to create interactive advertising campaigns can lead to new opportunities for growth and engagement.
