Marketing efforts paint a picture of a delightfully quirky modern family
Implications - In order to be relatable to the diverse modern family, brands and advertisers are painting the picture of a realistic familial unit characterized by their own quirks and issues. This honest shift in the portrayal of family dynamics can be seen as the next step following the depiction of new parenting roles in recent years.
Workshop Question - Does the way your brand talks about family reflect the reality of families today? How could you tweak your messaging to come across as more authentic?
Trend Themes
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Realistic Family Portrayals — Brands are showcasing realistic family dynamics, which can be seen as the next step following the depiction of new parenting roles in recent years, creating disruptive innovation opportunities for new non-traditional family products.
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Honest Parenting Campaigns — More brands are taking a candid look at parenting, with ad campaigns showing the difficulties of raising kids, a trend that has the potential of creating disruptive innovation opportunities for new baby products and services.
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Humans Dressed as Products — The use of people dressed as products in commercials is gaining ground, which can be seen as an innovative way to communicate complex product offerings and create disruptive innovation opportunities for new merchandise.
Industry Implications
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Marketing — Marketing professionals can use realistic family dynamics, honest parenting campaigns and humans dressed as products in commercials to create engaging and relatable ad content.
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Advertising — The evolution to realistic family dynamics, honest parenting campaigns and humans dressed as products in commercials represents a broader shift in advertising as a whole, meaning businesses need to innovate in order to remain competitive.
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Retail — The increased focus on non-traditional family dynamics, honest portrayals of parenting, and human beings as products in commercials may create new opportunities in the retail industry for new non-traditional family products, better baby food options, and innovative ways to communicate complex product offerings.
5 Featured, 44 Examples:
137,225 Total Clicks
Date Range:
Mar 14 — Jul 16
Trending:
Warm
Consumer Insight Topics:
