After noticing her Skittles Cloud is not feeling the best, an old woman brings it in to the vet for a quick checkup. The vet looks at the cloud with concern, stating that the thunder and storm-filled ball appears to be "under the weather." With a quick shot of rainbow-colored goodness, the cloud then bursts back to life, pouring out endless skittles for both the vet and owner to enjoy.
This quirky Skittles Cloud commercial personifies this weather formation in a hilarious manner, making one wish that they too could own a candy-concocting cloud. The nursing part of the commercial can also be related to people taking care of their hunger - a clever subconscious marketing tactic on Skittles' part.
What's Driving This Trend
- Candy-concocting Clouds
- Disruptive innovation opportunity: Develop a technology that allows for the creation of edible food or candy from natural weather formations, like clouds.
- Personification in Marketing
- Disruptive innovation opportunity: Utilize personification techniques in advertising and marketing campaigns to create humorous and memorable experiences for consumers.
- Subconscious Marketing Tactics
- Disruptive innovation opportunity: Explore innovative ways to engage with consumers on a subconscious level, leveraging psychological techniques to influence their purchasing decisions.
Who This Affects Most
- Food and Beverage
- Disruptive innovation opportunity: Incorporate innovative and unconventional methods to create unique food and beverage products that capture consumers' attention and spark curiosity.
- Advertising and Marketing
- Disruptive innovation opportunity: Develop new approaches to advertising and marketing that break away from traditional conventions, leveraging humor and creativity to captivate audiences.
- Psychology and Consumer Behavior
- Disruptive innovation opportunity: Combine psychological research with marketing strategies to better understand and influence consumer behavior, leading to more effective advertising and product promotion.
