Skittles is introducing the first Gummi Sanctuary for gummy animals and it's focused on getting people to enjoy round soft chews rather than animal-shaped gummies. Visiting the online site for the Skittles Gummi Sanctuary gives candy lovers the chance to make the Squish the Rainbow pledge to end the consumption of gummy animals and treat themselves to Skittles Gummies instead. Those who enter are automatically entered for their chance to win free Skittles Gummies.
This month, the brand is holding a virtual grand opening for the first-of-its-kind Gummi Sanctuary. Attendees will be able to explore unique habitats like the Squishy Fishy River and Yummy Gummi Worm Garden, and see gummy animals of all shapes at peace.