SKITTLES Debuts Petition for fans to Stop Eating Gummi Animals
Grace Mahas — July 15, 2021 — Marketing
References: youtube & skittlesgummisanctuary
In honor of National Gummi Day (on July 15), SKITTLES is urging fans to stop eating gummi animals with the launch of its new SKITTLES Gummi Sanctuary. Fans can sign the online petition to give the candy animals a peaceful place to live. To kick off the campaign, SKITTLES debuted a hilarious public service announcement staring Trey Kennedy. The ad discusses the terrifying life of the gummi animals and urges fans to stop the torment and give them a sanctuary. Plus, one lucky fan to sign the pledge will win a year of free SKITTLES Gummies.
“At Mars Wrigley, we’re always thinking of unexpected ways for people to engage with and enjoy our SKITTLES products,” said Fernando Rodrigues, Senior Brand Manager for SKITTLES. “With the creation of our SKITTLES Gummi Sanctuary, we hope to provide better moments, more smiles and a playful way for our fans to celebrate National Gummi Day on July 15. The iconic round shape, fruity flavor and squishy, soft chew of SKITTLES Gummies make them unique, and the perfect go-to treat for SKITTLES and gummi candy fans alike.”
Image Credit: Skittles
“At Mars Wrigley, we’re always thinking of unexpected ways for people to engage with and enjoy our SKITTLES products,” said Fernando Rodrigues, Senior Brand Manager for SKITTLES. “With the creation of our SKITTLES Gummi Sanctuary, we hope to provide better moments, more smiles and a playful way for our fans to celebrate National Gummi Day on July 15. The iconic round shape, fruity flavor and squishy, soft chew of SKITTLES Gummies make them unique, and the perfect go-to treat for SKITTLES and gummi candy fans alike.”
Image Credit: Skittles
Trend Themes
1. Gummi Animal Rights - The public's increasing concern for animal welfare presents opportunities for candy brands to take a stance and appeal to consumers through humorous activism campaigns.
2. Petition Marketing - The use of online petitions by brands promotes consumer engagement and raises awareness about certain issues, while also providing a platform for brands to showcase their product and values.
3. Humorous Activism - Humorous content, such as public service announcements, can break through advertising clutter and appeal to younger audiences, while also promoting a serious message or issue.
Industry Implications
1. Candy - Opportunities exist for candy companies to appeal to consumers' values and use humorous activism campaigns to increase engagement and sales.
2. Marketing - The use of humorous activism campaigns and online petitions presents opportunities for marketers to create unique and engaging content and increase brand awareness.
3. Animal Welfare - The growing concern for animal welfare presents opportunities for brands to appeal to consumers' values and promote campaigns that support animal rights and wellbeing.
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