Chobani's Greek yogurt commercial shows the lighthearted comparison between its naturally flavored yogurt and its competitors tactics.
This commercial depicts two farms separated by a hill, on one side the ingredients for yogurt are artificial and hanging off vials from trees while being mixed in beakers by scientists in white lab coats. Along the other side is an array of farmers picking fresh fruit for its yogurt. Chobani is showing the duality and simplicity in its yogurt compared to other brands.
Chobani has an appreciated humility behind its brand with its phrase, “A cup of yogurt won’t change the world, but how we make it might.” It believes in wholesome good ingredients and strays away from artificial ingredients. The modest comparison in the short spot allows consumers to see the obvious and staggering difference in quality and is reassuring consumers to make the better yogurt choice.