Female fashion breaks norms in line with recent socio-political movements
Implications - Women's fashion is breaking industry patterns with designs that intermingle dainty and rugged motifs. Challenging notions of femininity fits in with recent socio-political movements pushing for broader interpretations of gender. Branded recognition of today's causes will delight Millennial audiences, who favor corporations that take a stance on social issues.
Trend Themes
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Blurred Femininity in Fashion — Breaking industry norms with dainty and rugged motifs, to cater to the recent socio-political movements surrounding gender inclusivity, brands can tap into millennial audiences who admire corporations that take a stand on social issues.
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Gender-blending Fashion — Through a mix of both feminine and masculine styles, brands can cater to consumers who prefer androgynous apparel, breaking the standard of who great clothing is made for.
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Seamless Athleisure — Innovative seamless fabrics can redefine athletic wear, providing ultra-comfortable clothing for women in the gym and complex movements.
Industry Implications
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Fashion and Apparel — Fashion brands can incorporate blurred gender norms and gender-bending styles into their collections, providing a more inclusive environment for all their consumers.
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Athletic Wear / Athleisure — The rise of athleisure brands has paved the way for innovative new pieces, like seamless fabrics and compression clothing which redefine what consumers expect from workout apparel.
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Marketing/advertising — By incorporating important social issues and reflecting changing cultural values through their marketing strategies, brands can reach a broader audience and create resonance among customers.
6 Featured, 54 Examples:
462,577 Total Clicks
Date Range:
May 15 — Aug 16
Trending:
Warm
Consumer Insight Topics:
