The Patta '#SSS Ladies' Fall/Winter collection is full of clothing that could be interpreted in a completely androgynous fashion, appearing equally stylish on either men or women. Yet, most of this clothing is labeled and sized for men. The Patta #SSS editorial accompanying the collection's release combats this notion by creating lovely, feminine looks out of what is conventionally men's streetwear.
The styles in the Patta #SSS lookbook are very 80s and 90s inspired, with lots of high-waisted bottoms, slouchy sweatshirts, layers, caps and even a fanny pack. Further celebrating the brand's versatility, the editorial's models come in every age, size, look and color.
With this beautiful and fascinating editorial, Patta '#SSS Ladies' is challenging the fashion industry's standards of who great clothing is made for. It follows suit with other apparel brands who are diversifying their choice of models and largely eliminating their use of photoshop.
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