The Gucci Havana Sunglasses are Celebrated with a Nostalgic Video
Malika Renee Butss — June 7, 2015 — Fashion
References: facebook & harpersbazaar
Gucci's Havana Sunglasses have been released to the public in the form of a short film. These 60s-inspired shades are introduced with a nostalgic fashion ad that pays homage to a popular 60s film.
The Gucci Havana Sunglasses short is inspired by the 1968 film 'The Swimmer.' In the Gucci rendition, viewers are given a luxurious remake of the opening scene where Burt Lancaster takes a dive. This 50-second remake is set during the night and begins with the camera following a model down a dim path before she dives into the pool below her. Outside of the pool, other models are enjoying a quaint soirée dressed in glamorous Gucci garments and wearing the Havana Sunglasses.
This video ad was shot in Malibu, California and directed by Gregory Harris.
The Gucci Havana Sunglasses short is inspired by the 1968 film 'The Swimmer.' In the Gucci rendition, viewers are given a luxurious remake of the opening scene where Burt Lancaster takes a dive. This 50-second remake is set during the night and begins with the camera following a model down a dim path before she dives into the pool below her. Outside of the pool, other models are enjoying a quaint soirée dressed in glamorous Gucci garments and wearing the Havana Sunglasses.
This video ad was shot in Malibu, California and directed by Gregory Harris.
Trend Themes
1. Retro Advertising - Businesses can create 60s-inspired ads to appeal to nostalgia-loving consumers.
2. Luxury Recreation of Media References - Companies can incorporate famous media references into their marketing strategies to create unique and lavish content.
3. Nighttime Fashion Ads - Marketing campaigns that include nighttime fashion ads may appeal to consumers who enjoy the glamour and luxury of nightlife activities.
Industry Implications
1. Fashion - Fashion companies can develop 60s-inspired collections or ads to attract nostalgia-obsessed consumers.
2. Film - Film companies can create partnership deals with fashion brands to incorporate iconic movie scenes into luxury marketing campaigns.
3. Luxury Brands - Luxury brands can appeal to consumers with affluent lifestyles by creating marketing content that includes glamorous parties, designer clothes, and accessories.
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