Crimson Campaigning

Health campaigns are illuminated with blood-powered advertising efforts

Implications - Campaigns that rely on bloody imagery to make a lasting impression serve to highlight important health issues, such as the stigma surrounding HIV positive status and the need for blood donations. Often, such dynamic campaigns serve to catch the attention of the busy modern consumer and do so in a way that inspires a moment of pause to consider the issue at hand.
SCORE 4.8
Popularity
Activity
Freshness
Megatrends
Patterns
139,579 Total Clicks
Apr 14 - Sep 15
Average
MarketingLifestyleHealthSocial Media
Featured Examples
Social Blood Donation Campaigns - WHO's Blood Donation Campaign Encourages Social Sharing
SCORE 5.6
Warm 1,070 Clicks Pub: Sep 16, 14
Social Blood Donation Campaigns
WHO's Blood Donation Campaign Encourages Social Sharing
On this year’s World Blood Donor Day, over the summer the World Health Organization set up a unique blood donation campaign online. Rather than going the route of putting up posters or handing... [More]
Blood-Bartering Tickets - The Untold Festival Offers Free Tickets as a Reason to Donate Blood
SCORE 3
Mild 1,343 Clicks Pub: Jul 22, 15
Blood-Bartering Tickets
The Untold Festival Offers Free Tickets as a Reason to Donate Blood
In order to give people in Romania a reason to donate blood, especially as the country is in short supply, a unique campaign was set up to coincide with the upcoming Untold Festival. As a music... [More]
Blood Currency Shops - The Blood Store Trades Blood Donations for Walking Dead TV Show Merchandise
SCORE 4.5
Average 731 Clicks Pub: Apr 29, 14
Blood Currency Shops
The Blood Store Trades Blood Donations for Walking Dead TV Show Merchandise
To announce that season four of the The Walking Dead TV show would be coming to the Fox Channel Portugal, a store with Walking Dead merch store was set up with a very unusual payment system. Instead... [More]
Blood-Printed Magazines - Vangardist Fights the Stigma of HIV by Using Infected Blood as Ink
SCORE 4.7
Average 940 Clicks Pub: May 2, 15
Blood-Printed Magazines
Vangardist Fights the Stigma of HIV by Using Infected Blood as Ink
In order to raise awareness on the stigma of HIV that still remains, despite the fact that “HIV doesn’t make the news anymore,” Vangardist magazine and Saatchi & Saatchi... [More]
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