As holistic health becomes more all-encompassing, mornings are revamped
Implications - The health wave has caused a re-inspection of everything from sleep, to air quality, and now, to the process of awakening. Bettering consumer's mornings ties into the quality of the whole day, and as consumers -- specifically adult-age Millennials -- face faster-paced schedules, more aid is needed to ensure a sense of peace and well being.
Workshop Question - How attuned are you to your consumers' daily routines?
Trend Themes
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Holistic Health — The trend of holistic health has led to the re-evaluation of consumers' mornings, creating new opportunities for startups to provide products and services that enhance the consumer's morning routine.
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Innovative Alarm Clocks — The rise of innovative alarm clocks has disrupted the traditional way of waking up and created opportunities for the development of more unique and customized ways of facilitating a peaceful wake-up experience.
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Multitasking Smart Lamps — Smart lamps with multiple functions, such as playing personalized sounds and providing wireless device charging, have disrupted the traditional idea of a desk lamp and created opportunities to provide more versatile and practical lighting solutions.
Industry Implications
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Health and Wellness — The health and wellness industry can benefit from providing products and services that enhance the consumer's morning routine, such as providing better air quality and promoting better sleep techniques.
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Iot and Smart Home — IoT and smart home technology companies can benefit from developing innovative products that provide a more customized, personalized wake-up experience or enhance the user's sleep quality.
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Furniture and Lighting — The furniture and lighting industry can capitalize on the trend of multitasking smart lamps by developing more versatile and practical lighting solutions that can serve multiple purposes beyond just lighting up a room.
