Multiculturalism becomes a staple in fast-casual dining establishments
Implications - The rise in foodie culture has spawned a consumer who is open to experimentation. This has resulted in not only dishes, but also entire establishments, dedicated to cross-cultural cuisine in the fast-casual market. More than an affinity for adventurous eating, this shift marks a consumer interest and respect towards new cultures, as well as a willingness to integrate them into everyday routine.
Workshop Question - How can your brand cater to those seeking to expand their knowledge of what they know and experience regularly?
Trend Themes
1. Cross-cultural Fusion - The fusion of cuisines across cultures is becoming increasingly popular, as seen in examples such as Japanese Rice Burgers and Superior Chicken Poutines.
2. Gourmet Halal - The demand for halal options is being met with gourmet options such as Gourmet Halal Poutines, demonstrating the growing inclusivity of the food industry.
3. Local Immigrant Influences - Restaurants such as Maison Publique are using local immigrant influences to modernize traditional cuisine and create cross-cultural menus.
Industry Implications
1. Food and Beverages - The industries most directly impacted are the food and beverage industries, with opportunities for cross-cultural and halal options.
2. Hospitality - The hospitality industry is also influenced by these trends, with opportunities for restaurants to create more inclusive menus.
3. Tourism - Tourism is also affected by these trends, as it provides an opportunity to showcase the culture and diversity of a region's cuisine.
