Multiculturalism becomes a staple in fast-casual dining establishments
Implications - The rise in foodie culture has spawned a consumer who is open to experimentation. This has resulted in not only dishes, but also entire establishments, dedicated to cross-cultural cuisine in the fast-casual market. More than an affinity for adventurous eating, this shift marks a consumer interest and respect towards new cultures, as well as a willingness to integrate them into everyday routine.
Workshop Question - How can your brand cater to those seeking to expand their knowledge of what they know and experience regularly?
Trend Themes
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Cross-cultural Fusion — The fusion of cuisines across cultures is becoming increasingly popular, as seen in examples such as Japanese Rice Burgers and Superior Chicken Poutines.
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Gourmet Halal — The demand for halal options is being met with gourmet options such as Gourmet Halal Poutines, demonstrating the growing inclusivity of the food industry.
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Local Immigrant Influences — Restaurants such as Maison Publique are using local immigrant influences to modernize traditional cuisine and create cross-cultural menus.
Industry Implications
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Food and Beverages — The industries most directly impacted are the food and beverage industries, with opportunities for cross-cultural and halal options.
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Hospitality — The hospitality industry is also influenced by these trends, with opportunities for restaurants to create more inclusive menus.
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Tourism — Tourism is also affected by these trends, as it provides an opportunity to showcase the culture and diversity of a region's cuisine.
