Category
Lifestyle
Festive Fusions
Trend cluster
Category
Sensorial
Confection
Chocolate brands emphasize texture to offer multisensory experiences.
4.2
Trend score
Trend
What is the Sensorial Confection trend?
Sensorial Confection: Multi-sensory dining continues to gain traction in mainstream culture, and by virtue of the trickle-down effect, this emphasis on sensory experience has bled into the confectionery industry. Chocolate manufacturers are now ensuring their products provide a unique and varied texture experience, adding another layer of engagement and enjoyment for experience-driven consumers in addition to flavor.
Trend themes
Themes within the Sensorial Confection trend
Three behaviours holding the trend together01
Multi-sensory confectionery
Brands in the confectionery industry are offering consumers unique and varied texture experiences along with delicious flavors.
02
Combination candy products
Offering consumers two different flavors of the same product provides foodies with choice without prompting them to seek out multiple products.
03
Innovative Easter chocolate treats
There are many new Easter egg chocolates that are taking a simple approach to decorating by forgoing familiar motifs associated with the holiday.
Industry implications
What the Sensorial Confection trend means for industry
Where the trend changes the playbookFor
Food & Beverage
These trends would be of interest to food & beverage industry professionals looking to create innovative new products that engage consumers.
For
Hospitality
These trends could inspire hospitality industry professionals to offer guests experiential dining experiences through well-crafted confectionery.
For
Tourism & Souvenirs
The miniature chocolate mountains inspired by Mount Fuji would be perfect for the tourism industry and as souvenirs for visitors of Japan.
Workshop question
What experiential elements can be incorporated into your offerings for a unique twist on how consumers interact with your brand?
Trend signals
Trend signals for Sensorial Confection
Trend score 4.2 out of 10, from popularity 57%, activity 61%, freshness 8%.
Popularity57%
Activity61%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Sensorial Confection trend
6 featured examples from Aug 20, 2015 to Mar 30, 2016CategoryLifestyle
Blooming Truffle-Filled Marshmallows
This Marshmallow Flower Blooms When Dropped into Hot Cocoa
Pastry shops and cafes can use innovative techniques to create unique and interesting treats like the Marshmallow Flower, offering a delightful experience to their customers.
CategoryWorld
Miniature Mountain Chocolates
Mount Fuji in Japan is Reproduced to Small Scale in Matcha and Candy
Opportunity for innovation within the food and beverage industry to create unique and memorable edible experiences through the creation of miniature replicas and unique flavors.
CategoryLifestyle
Chocolate Espresso Eggs
Karvan Coffee Offers Hot Beverages Served in Chocolate Easter Treats
Opportunity for coffee shops and cafes to create unique and innovative experiences by introducing creative ways of serving coffee.
CategoryLifestyle
Achromatic Chocolate Eggs
These Easter Chocolate Eggs Only Come in Black, White and Gray
The food and beverage industry can explore creating visually striking products through innovative techniques such as hand-cutting chocolate and experimenting with unconventional c…
CategoryLifestyle
Dual Filling Candy Bars
The Galaxy Duet Chocolate Bar Features Either a Toffee and Popcorn Centre
The confectionery industry has an opportunity to innovate by creating dual filling candy bars that provide consumers with multiple flavor options in one product.
CategoryLifestyle
Carbonated Chocolate Milks
This Recipe Puts a Fun Twist on the Classic Egg Cream Drink
Disruptive Innovation Opportunity: Create innovative and unique beverage products, like carbonated chocolate milk, to capture consumer attention and drive sales.
